In this episode of Behind the Wheelhouse, Jon and Justin sit down with Mark Zimmerman, a multi-generation trucking executive with decades of hands-on experience running a family-owned carrier. Drawing from his background and leadership at Zimmerman Truck Lines, Mark offers a candid, operator-driven perspective on some of the most misunderstood issues in trucking today. Mark challenges the widely repeated idea of a “driver shortage,” arguing that market fundamentals don’t support it. If there were truly too few drivers, rates would be rising—not falling. Instead, he explains how rate compression, poor standards, and misaligned incentives have distorted the conversation and weakened the industry. He also makes clear why he remains doubtful of AI and automation in trucking. While technology has a role, Mark believes the industry still depends on human judgment, communication, and accountability—especially when things go wrong. From breakdowns to negotiations to safety decisions, trucking continues to rely on people, not algorithms. Finally, the conversation turns to what Mark sees as the most critical missing piece in trucking today: treating drivers right. He shares firsthand examples and industry stories that highlight how often drivers are disrespected, misled, or treated as disposable—and why his company has taken a different approach. For Mark, respect, transparency, and dignity aren’t soft values; they are the foundation of retention, safety, and long-term success. Follow Mark: https://www.linkedin.com/in/mark-zimmerman-64995999/ https://www.facebook.com/markzimmerman71/ Follow Zimmerman Truck Lines: https://www.linkedin.com/company/zimmerman-truck-repairs/ https://www.linkedin.com/company/zimmerman-truck-lines-inc/ https://ztlinc.com/ Follow Trucker Talk Radio YouTube: https://youtube.com/@TruckerTalkRadio TikTok: https://tiktok.com/@truckertalkradio Instagram: https://instagram.com/truckertalkradio X: https://x.com/trucktalkradio Powered by Ready App The driver-verification platform protecting brokers, carriers, and shippers from identity fraud, onboarding risks, and unsafe hires. Learn more at: https://ready-app.com Support GreyCross.org A 501(c)(3) supporting families affected by roadway tragedies across America. Donate at: https://greycross.org #trucking #logistics #supplychain #freight #truckdriver #transportation #business #technology #ai #automation #leadership #workforce #jobs #economy #infrastructure #manufacturing #smallbusiness #entrepreneurship #podcast #transport