In today's solo episode, we're going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling.

Back in episodes 19 & 20, I unpacked Christopher Booker's 7 Basic Plots for Stories in general. But today, we'll just discuss the top four of these to create your own brand stories.

In this episode:

• Noting key moments of your life that can become part of the stories - both personal & professional
• Story types
  • Journey
  • Adversity
  • Origin
  • Awakening
• Examples of entrepreneur's stories using these types.

Links mentioned in the show:

Episode 19

Episode 20

The Seven Basic Plots: Why We Tell Stories

Episode 8