As the 2023-24 sports calendar heats up, the NIL Show Podcast is officially back for Season 2.

And what better place to start than by discussing Deion Sanders aka "Coach Prime" and the immediate impact he has had on the University of Colorado and its football program.

Campus Ink CEO Steven Farag, VP of Sports Adam Cook and Director of Marketing Sean Ellenby do a deep-dive into how Coach Prime has made an indelible mark on Colorado in such a short time, and how it has trickled into NIL.

Stay tuned all season for new topics in the world of NIL!