It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Paul David, CEO and Co-Founder of Literal Humans.

Launched in June 2020, Literal Humans is a creative marketing agency that helps mission-focused brands tell their stories and develop emotional, human connections with their customers.

Prior to launching Literal Humans, Paul led an illustrious career in education and non-profit management, receiving a Doctoral in Education Leadership from Harvard Graduate School of Education, before pivoting to the world of marketing and content strategising.

In our discussion, we covered:

⚖️ Paul’s experience working under Obama during his 2008 presidential campaign

🗣️ The importance of listening to contrary opinions in order to develop emotional resistance, mental toughness and intellectual inspiration 

🤳 The shift towards hyper-curation in marketing and need to curate and filter the right message

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy