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Why Everyone is Launching a Podcast?
Episode 15th December 2021 • Podcast Launch Strategy • Dimple Dang
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Podcast coach Dimple Dang shares "Why Everyone is Launching a Podcast? Learn why podcasting is a great way to grow your business and brand.

To sign up for the next "Launch Your Podcast Masterclass" click here - SPOTS ARE LIMITED

PODCAST EQUIPMENT

Blue Yeti Microphone, click here.

Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack, click here.

Shure MV7 Microphone, click here.

Shure SM7B Dynamic Microphone, click here.

Rode RODECaster Pro Podcast Production Studio, click here.


Request a free 15-minute consultation to discuss your podcast launch strategy or if you have questions about my "Launch Your Podcast Masterclass." Email me at: dimple@mesmerizingmarketing.com

SUBSCRIBE TO MY OTHER PODCAST (MESMERIZING MARKETING™)

Visit the podcast website to check out all the episodes

Subscribe to the Mesmerizing Marketing™ on Apple Podcasts or Spotify

SIGN UP FOR MY "LAUNCH YOUR PODCAST MASTERCLASS"

Sign up for my "Launch Your Podcast Masterclass" for podcasting beginners who want to launch a captivating show.

Connect with Dimple

Visit my website to learn about my upcoming "Launch Your Podcast" Masterclass and other events.

Follow me on Instagram, My Handle is @shewearsstilettos

Follow Dimple on Clubhouse

Follow Dimple Mesmerizing Marketing™ Club on Clubhouse

Email: dimple@mesmerizingmarketing.com (Email me to request a marketing consultation or podcast guest requests)

Resources for Launching Your Podcast and Live Show

Join my next Launch Your Podcast 1-Day Masterclass, visit this page. If you miss this class, email me to find out when the next one is: Email: dimple@mesmerizingmarketing.com

For a recording studio for both audio and video or just audio, I love Riverside.FM.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

For live-streaming to multiple platforms, use Restream.io

For note-taking and show notes transcriptions and so much more: Otter.ai

Hello Woofy AI-Powered Social Media Marketing Platform (Listen to episode 26 to learn more)

Listen to episode 10 and episode 33 to learn more about Otter.ai

Creating Beautiful Graphics for your podcast and podcast cover: Canva.com

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

*Some of these links may be affiliate links*

Transcripts

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Welcome to the podcast launch strategy podcast, where we take a deep dive into

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the latest podcast, launch strategies and tactics to help you launch a

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successful show and grow your podcast.

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Hi, I'm temple dang.

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I'm an online marketing expert podcast.

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And the host of the mesmerizing marketing podcast.

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I love helping others share their message globally to build

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a profitable personal brand.

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That is mesmerizing.

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All right, let's get this podcast started.

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Hey everybody.

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It is dimple here.

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And today I'm going to be talking about why everyone is launching a podcast.

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I know nowadays you're noticing that podcasts are popping up like crazy.

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You're seeing your friends start their own shows and it makes you

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wonder why is this happening?

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Right?

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Why is everyone launching their own show?

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Why are they launching a podcast?

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Well, I'm going to go through a couple of reasons why everyone

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wants to have a podcast in 2022, which is just a month away.

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You guys, so.

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First of all, it's really good for brand equity and it helps you

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build your credibility online and credibility is really important.

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So One of the main reasons why you're seeing so many podcasts popping up

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lately is that podcasting is way easier than it was 10 years ago.

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There's so many resources out there when you think about.

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Platforms like anchor, where it's completely free and someone can just,

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create an account and they can upload files and they can have a podcast.

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Now that's not the platform I use.

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And it's not the one that I would necessarily recommend.

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I use captivate.fm and I will be talking about that in detail

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in another podcast episode.

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But my point is that it's easy to.

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Have a podcast.

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It doesn't take, you being on video, you can have a podcast that

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is video and audio, but you don't have to necessarily be on camera.

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You can have just a podcast that is audio only, and you can have it

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distributed to all the major platforms like apple podcasts and Spotify

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and Stitcher and Amazon podcasts.

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As well as some other platforms that have a global reach like Ghana that's G E a N

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a which is an Indian distribution platform

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that platform has millions of listeners.

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That's why it's important to put yourself everywhere because

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you can build your credibility.

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And even if you don't do business in India, it doesn't matter because you want

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to build those loyal fans and followers because you don't know who they know.

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You don't know.

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What power and influence they have and what they can bring to the table to

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contribute to what you're doing as well.

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So, number one is brand equity and it helps you build your

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credibility and helps you build that know like, and trust factor.

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The more people hear from you, the more people see you everywhere.

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They start to think of you as an expert.

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And they either.

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May look up to you, just like they look up to a celebrity, in your niche.

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So if you are marketing expert, our viewer, a podcast coach, or your Instagram

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expert, whatever your niche is, the more content you can produce and put out.

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It's going to give you more credibility.

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It's also going to give you the cutting edge over your competition.

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So that's really important.

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the other reason why everyone's launching a podcast is because the ease

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of use, it allows so many people to multitask while they're listening to

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a podcast, The popularity of podcasts has gone way up and in the past

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couple of years, because people are really busy and they want to multiply.

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Task.

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They want to do other things.

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They don't want to be sitting there watching, something on TV.

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If they could get the same information while listening to it.

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And while they're listening to it, they can clean the house.

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They can take care of the kid.

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They can go walk the dog.

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Right.

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So it makes it really easy.

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Cause for a podcast, all you need to do is turn on your phone, right?

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And you can listen to a podcast.

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Anytime you want, you can listen to a podcast in your car.

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And then the other thing is that it allows you also to repurpose your content.

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And that's really important because if you can take your content from your

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podcast and you can repurpose it into a blog post, now you have two pieces of

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content and you're reaching more people.

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The other thing is if you have podcast, you can also take that content and you

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can pull different quotes from it and, and different, pieces of information that

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are valuable and you can repurpose them on Instagram and LinkedIn and Twitter.

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And once you have that content, there's so much you can do with it.

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. I will be doing another episode on this podcast about repurposing your content

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and that's going to be a really good one to make sure you guys describe right

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now and you don't miss out on that.

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All right.

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Also with podcasting, there's also micro content.

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So.

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The days of a podcast having to be an hour long, those days are gone.

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You know, You can have a podcast that's like 10, 15 minutes.

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And as long as you're providing quality content and you're

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providing a lot of value to your listeners and to your audience,

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they're going to keep coming back.

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So, that's the other thing people wonder, well, how long should my show be?

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We'll do another episode on that because I can talk about that for.

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For a long time with a lot of details.

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Those are some of the reasons why everyone wants to launch a podcast.

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And I think that it's really easy to do in the sense where it's not super expensive.

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I would say if you want a really quality show, you can have it

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up and running under $50 a month.

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And if you want something that's more.

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Basic and you're just testing the waters.

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I mean, there's, there's a ton of free platforms out there as well

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that you can try out like anchor and some people do use zoom.

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I don't recommend it, but if you're just testing out the waters, there's nothing

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wrong in trying it out for free first before paying for it because I know that.

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everyone doesn't have a budget to spend on these things extra, and if you can do

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it for free and that makes sense for you by all means, you know, go do it for free.

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But I always just liked to share like the tools that I'm using that are really

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working well for me, because they.

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Have made podcasting so much easier.

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And also when you have a show that you're producing that is high quality,

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because think about it in the future.

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If you really want to build a business out of podcasting, you're

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probably thinking about how can I make money from my podcast.

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How can I get sponsors?

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How can I sell my courses, my programs, my coaching, our, whatever

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it is that you offer, how can you leverage a podcast to make money?

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And the good news is that you can leverage podcasting to make money.

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And the main point here is that you just have to be strategic.

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You have to put together a plan of how you're going to leverage your podcast.

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To make money to grow an audience and to take that audience and

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then funnel them into your own platforms, into your own email list,

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into your own discord community.

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think about how you can do that.

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So before you launch your show, also think about your, why, like, why

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are you wanting to launch a show?

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What's your why behind launching a podcast?

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And make that.

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Why are really good?

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Why?

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I mean, dig deep, dig deep in your heart.

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And is it something that you've wanted to do for years and you

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just, we're too scared to do it.

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Was imposter syndrome holding you back or was it just maybe, life got busy?

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Or maybe it was the tech part of it.

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You didn't quite know how to piece everything together.

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Right?

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It could be a million things.

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My point is, everyone has something at one point or another

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that has held them back in life.

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if you're a little scared to dive into podcasting, but it's something

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that you've always wanted to do.

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I encourage you to put that on your 2022.

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Vision board that you're going to have your own podcast and

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you're going to have your own show and I will be here to help you.

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Every episode that I'm going to publish on the podcast launch strategy is tailored to

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help you guys getting your show launched.

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And if you do feel like you need a little more guidance, I have a one day

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live launch your podcast masterclass, where you get to spend over five hours

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with me via zoom and a group of people who are ready to launch their show.

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And we go through the entire process from a to Z on how to launch your own podcast.

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We cover everything.

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We talk about equipment.

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We talk about.

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Podcast styles, interviewing styles, how to create content, how to come up

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with interview questions, how to do your marketing, how to get a website

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done, how to design the podcast cover.

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How to pick the right microphone for you, how to pick the right hosting

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platform, how to, set up your recording studio so that you can get a high quality

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show without spending a ton of money.

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I didn't even talk about.

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Everything.

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That's just part of it.

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We even talk about protecting your brand and trademarks and everything.

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It is jam packed and I have to say, everybody who was part of the, one

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day launch or podcast masterclass, they loved the classes so much.

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In fact, a particular.

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Wanted me to put together a training for them to train them on how to

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put together their unique offer as well, so that they can start making

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money from social audio apps like clubhouse and even from their podcast.

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All I can say is you guys will love it.

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It is going to be in the show notes.

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You can go and check out more deals.

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There.

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And if you do have any questions, my email is going to be there

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as well in the show notes.

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And you can send me an email, but I can't wait to have you as part of

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that, if you're ready to launch your show and just take things to the

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next level, it is your time to shine.

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It is your time to share your message with the world and don't let anything

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hold you back because if it is a little scary, trust me, we've all been scared.

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But what happens is when you're scared, you have to leap into that.

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If you know that it's something that's going to be good for you, it's

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going to be good for your future.

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You just need to have a leap of faith and you need to dive right in scared

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and all it doesn't have to be perfect.

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Okay.

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It does not have to be perfect.

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It just has to be done.

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So I encourage you to take that first.

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And dive in and just make that commitment to yourself.

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It just starts with that commitment.

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Once you commit to yourself, trust me, everything else that you need is

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going to fall into place the people, the resources, the encouragement.

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Everything will come when you make a decision like that and you put it out

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there in the universe, the universe is going to give back to you, and it's

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going to say, okay, you know what?

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You've made that commitment to your.

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Now you are ready.

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We're going to bring the right people to you.

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We're going to bring the right resources to you and nothing's

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going to get in your way.

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So I look forward to seeing everyone shows launching.

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And if you are in the process of already launching a show, send me a message.

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Let me know about your shows so I can check it out.

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Are, you know, I can give a shout out on some of my future episodes of

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some of the people that messaged me.

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And if you're enjoying the podcast launch strategy podcast, go ahead

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and, leave a review, leave a five-star review and put a detail description

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of, what you like about my show.

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And that's, what's gonna keep me going to produce more content for you guys

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is I just want to know that you're enjoying the information that I'm sharing

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and that you're finding it valuable.

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All right.

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I will see you guys next time.

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Thank you for listening to the podcast launch strategy podcast.

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If you found this episode valuable, please subscribe to the show and go

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ahead and download some more episodes and share my podcast with your friends.

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I would be so grateful if you could take a moment to leave a positive review

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and also visit my website, www dot podcast, launch strategy, podcast.com.

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Did check out all of my episodes to connect with me on social media

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and learn about my launch, your podcast masterclass, a comprehensive

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six hour masterclass to help you launch and monetize your first show.

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Make sure you check out the show notes.

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If you love marketing strategy, go check out my main podcast, mesmerizing

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marketing, cause I know you'll love it.

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Happy podcasting.

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