Most attorneys attend conferences. Few win them. In this high-energy roundtable, Jay Berkowitz and an all-star panel of legal industry leaders break down exactly how to dominate your next legal conference with intention, strategy, and follow-through. From becoming a “conference commando” to building real referral relationships, landing speaking opportunities, and turning hallway conversations into long-term ROI, this episode is a tactical blueprint for law firm owners who want more than just name badges and business cards. If you are investing time away from your firm, learn how to turn every conference into momentum.
Key Topics
00:00:34 – Jay introduces the Conference Commando mindset and explains how to turn legal conferences into intentional growth opportunities.
00:06:35 – Jay shares his full conference strategy, from insider access and speaking opportunities to powerful networking frameworks.
00:18:08 – Ivy Slater – Ivy explains how intention, presence, and strategic follow-up transform conferences into long-term relationships and real ROI.
00:24:05 – Chris Earley – Chris reveals how to stand out, ask for opportunities, and maximize your visibility and authority at events.
00:30:33 – Patrice Gimenez – Patrice breaks down how pre-planning, LinkedIn outreach, and strategic booth navigation create meaningful conference momentum.
00:37:33 – Frank Rekas – Frank shares how to show up with a plan, ask better questions, and implement one idea within 72 hours to guarantee results.
00:51:26 – Adam Rossen – Adam explains how to “play offense” at conferences by setting focused goals and building powerful long-term relationships.
00:57:13 – Brooke Lively – Brooke shares her simple strategy for where to stand, where to sit, and how to multiply meaningful conversations.
01:08:37 – Dr. Anna Lautenschlaeger – Anna demonstrates how bold follow-up, speaker engagement, and social visibility turn events into lasting opportunity.
01:15:45 – Paul Faust – Paul offers a vendor’s perspective on understanding attorneys’ challenges and following up strategically.
01:16:49 – Brooke Birkey – Brooke introduces the concept of “Chief Concern” and explains how emotional intelligence drives stronger networking outcomes.
01:24:52 – Panel Q & A – The group closes with advanced networking tactics, mindset shifts, and practical strategies for lasting connection.
Resources Mentioned
Books
Never Eat Alone – Keith Ferrazzi – https://www.amazon.com/dp/0385346654
Presentation Zen – Garr Reynolds – https://www.amazon.com/dp/0321525655
The Presentation Secrets of Steve Jobs – Carmine Gallo – https://www.amazon.com/dp/0071636080
Technology
LinkedIn (Professional Networking Platform) – https://www.linkedin.com
Notability (Note-Taking App) – https://www.gingerlabs.com
About our Panel:
Ivy Slater — Slater Success
Ivy Slater is a business coach, consultant, and founder of Slater Success, where she helps professionals and organizations build scalable growth strategies through relationship development, leadership, and intentional networking. With decades of experience in sales leadership and business development, Ivy works with law firms and service businesses to create systems that generate referrals and long-term partnerships.
Patrice Gimenez — LegalPat
Patrice Gimenez is the founder of LegalPat, a firm focused on helping law firms strengthen operations, intake processes, and client experience. She works with attorneys to implement practical systems that improve efficiency, team performance, and conversion, enabling firms to deliver consistent service while supporting growth.
Anna Lautenschlaeger — Laulau Remote Staffing
Anna Lautenschlaeger is the founder of Laulau Remote Staffing, where she connects law firms with trained remote professionals who support intake, administration, and operations. She specializes in helping firms scale capacity while maintaining quality, allowing attorneys to focus on higher-value work.
Brooke Lively — Cathcap
Brooke Lively is a profitability strategist, EOS Implementer, and founder of Cathcap, a consulting firm dedicated to helping law firms improve financial performance and operational clarity. She works with leadership teams to build accountability, increase margins, and create sustainable growth through structured systems and data-driven decision making.
Brooke Birkey - Level Up Law Firm Business Coaching, LLC
Brooke Birkey is a legal marketing and business development professional known for helping law firms build stronger brands, partnerships, and referral pipelines. She focuses on practical strategies that improve visibility, networking effectiveness, and conference ROI for attorneys and legal teams.
Adam Rossen — Rossen Law Firm
Adam Rossen is the founder of Rossen Law Firm, a criminal defense firm recognized for its focus on client experience, team culture, and operational excellence. Adam is known for implementing systems that support predictable growth while maintaining high service standards, and he frequently shares insights on leadership and law firm management.
Christopher Earley — Earley Law Group
Christopher Earley is the founder of Earley Law Group, a personal injury firm focused on client advocacy and community impact. He is recognized for his emphasis on empathy-driven client service, strong referral relationships, and building a firm culture centered on trust and long-term reputation.
Paul Faust — Ringboost
Paul Faust is the founder of Ringboost, a company specializing in memorable phone numbers and call strategy for businesses, including law firms. He helps firms improve brand recall, marketing performance, and call tracking by aligning phone strategy with overall growth initiatives.
Chris Mullins — Intake Academy
Chris Mullins is the founder of Intake Academy, where he trains law firms to improve intake performance, conversion, and client communication. He works with attorneys and intake teams to implement processes, scripting, and metrics that turn more inquiries into signed cases.
Frank Rekas — Palm Wealth Partners
Frank Rekas is a financial advisor at Palm Wealth Partners who works with attorneys and business owners on long-term financial planning, risk management, and wealth strategy. He helps professionals align business growth with personal financial goals through structured planning and advisory support.
About Jay Berkowitz:
Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.
Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.
Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.
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