Having expertise and a meaningful mission doesn't automatically translate into a business people understand—or an offer they're ready to buy.

In this Sacred Business Calibration, Kelle Sparta works with Simona Renfreschi, an author building a parenting business designed to help parents navigate toddler tantrums and raise resilient, confident children. Simona has the knowledge, a six-week program, and a vision for a supportive community, but she’s been struggling with how to structure, price, position, and market the offer.

Kelle breaks the business down from the customer’s perspective, starting with a critical question: What does the client actually need in order to get the result? That leads to rethinking Simona’s delivery model, incorporating video-based feedback so parents can receive guidance based on what is actually happening at home rather than relying entirely on weekly calls.

They also examine pricing, why calling an initial program a “beta” can undermine its perceived value, and why entrepreneurs can spend so much time getting ready to get ready that they never truly launch. Kelle helps Simona sharpen the program’s messaging around a genuine pain point, rethink her free webinar, and identify marketing channels where her ideal clients already spend their time.

The result is a practical business calibration about simplifying your model, clarifying your offer, finding the right audience, and building the version of the business you need now instead of prematurely constructing the business you imagine having years from now.

What You’ll Learn

• How to design a coaching program around the client’s actual needs
• Why delivery strategy can dramatically change the value of an offer
• How to price a high-touch group coaching program
• Why pain-point-driven messaging matters
• How to turn a free webinar into a stronger customer journey
• Why your ideal clients may not be in traditional networking groups
• How to choose marketing channels based on where clients actually gather
• Why building too much infrastructure too early can slow your business down

References Mentioned

Sacred Business Calibration; group coaching; toddler tantrums; webinars; Marco Polo; Zoom; Facebook advertising; podcasts; parenting podcasts; mommy blogs; Meetup groups; Facebook groups; nanny services; landing pages; pricing strategy; paid communities; coaching offers; program positioning.

 Welcome back to Spirit Sherpa, where spiritual practitioners learn to master their gifts, grow their business, and change their lives. I'm your host, Kelle Sparta, spiritual business coach and transformational shaman, and today's episode we are going to do a sacred business calibration. For those of you who have never heard one of these episodes, think of it as a grounded, solid, strategic-based business consulting session combined with intuitive insights around past lives, ancestral lineage, curses, sacred contracts, anything that could possibly be an issue in regards to the business.

So with that said, uh, we have a guest today who has kindly agreed to come onto the podcast to do this. Her name is Simona  Renfresky, right? Yes. Yes. And Simona, welcome to the show, and tell the listeners a little bit about you and your business. Thanks for having me, Kelle. So, um, I was born in Italy. I grew up in South Africa, and now I'm calling in from a little town in Spain.

Last year I published a children's picture book, and this year I'm starting my, um, parenting, uh, business. Uh, my ultimate mission is to create, nurture, and support and grow a global community of parents who are willing and able to support each other in raising resilient and confident children for whom love, understanding, and mutual respect are the norm.

And I'm starting with the parents of toddlers because toddler tantrums can be much more distressing than they need to be. Um, y- if you, uh, want to find out more, uh, it's my name and surname .com. So you can find me at c.com. Okay. And if you're watching on YouTube, you'll see that. If not, you will see it in the show notes.

We will have it in the show notes. Okay. So let's talk about your business. So when we talked before the call, you told me that you ha- you're just getting started, you haven't sold anything yet, and so tell me about how you're intending to deliver your services. Okay. So, uh, what I've started to do is, um, appear on podcasts just so people get to know who I am.

Okay. I, I'm gonna back you up because I'm, I'm not asking about marketing, I'm asking about when somebody signs up with you, what are they getting? Oh, okay. Yeah. So, um, the first thing I've been doing is a, a webinar, and, uh, for in the webinar I invite people to have a call with me. Um, and what I'd like to do is actually, um, have a group program for six weeks to take care of one particular, um...

What, uh, honestly, uh, what, uh, um, I've done at the moment, what I've created is a six-week course that includes both the, uh, a live lesson with me on Zoom and, um, uh, a tailored plan that they can go and try at home, and then the following week we will tweak it and see where they're going. So the, the whole thing is six weeks.

It include access to a private community where they can ask questions and all the rest of it. Um, and yeah, that's, that's what I was thinking. Okay. So, uh, you're, so you don't have an online course. No, it's gonna- You're doing six, one, once a week sessions. Yeah. Uh, an hour a piece, I assume? Yes Or is it less?

75 minutes what, what, what I want it to be 75 minutes. Okay. 75 minutes so that there's time. And, and also, uh, it, the first cohort's gonna be really small. I d- I'm gonna have, like, a maximum of 10 people because I want to give everyone, um, attention, you know, tailored advice on their specific thing. Um, and als- it also includes obviously, um, some teaching.

So there, there, each lesson is gonna be, for example, what can trigger a tantrum, and then, um, what's actually happening with their child and what to try at home, uh, to report back the following week. That's why it's- Okay ... like 75 minutes. Okay. So, um, the first thing I suggest anybody does before they try and structure a program is to think about what does the person who's receiving the program, who's in the program, what do they need the most, right?

And so I'm thinking back to... Now, I don't have kids, so you're gonna have to bear with me. Sure. Uh, but, uh, I'm thinking back to The Nanny because I used to watch The Nanny, right? Mm-hmm. And she was in the moment with them and being able to adjust them in the moment, right? Right. And so we now have the ability to do remote sessions- Mm-hmm

and, and to send videos, right? Mm-hmm. And so there's an app called Mar- Marco Polo that I use in my business. Mm-hmm. We do live calls once or twice a month, and then each of my people in my professional spiritual practitioner training program- Not for the base version Okay Okay? So, you know, we have the live calls, but then we also have, uh, small pods of 10 people, um, currently.

We're gonna see how many we can do. I, I think we may be able to do 12 or 15. We're gonna see. Uh- Mm-hmm ... but an individual coach is in those sessions, right? And so what happens is that you can have somebody do the asynchronous video chat. So as I'm l- hearing about what you're trying to accomplish, what I'm hearing is they would be best served to be on Marco Polo recording the session, r- the experience, and saying- Mm

"Okay, this is wh- how it started, and then this is what happened," right? And so the only thing that the paid version gets you is, uh, you can 2X the, the response. You can read a transcript. You know, there's... it's additional stuff, but the basic functionality for Marco Polo is free, okay? So- Right ... um, if you want the fancy bells and whistles, then that's fine.

You can do that. Um- Well, what I, what I had, uh, um, I didn't know about Marco Polo 'cause it's not really used here in, um, in Spain or, or in Europe. Um, but, w- uh, it was, uh... I had a, a private WhatsApp group for support in between. So- Yeah, you can do that too. Um, a video is not as supported on WhatsApp in my... at least I don't- We use Zoom But the, the, when I think about what your people are going to need, they need more in the moment sort of support.

Sure. And if you're, in my experience of working with people for the last 30 years, what they tell you happened versus what actually happened is sometimes very different. Of course. Right? And so what you want to know in that moment is what's actually happening. And so you have one parent film the other in interaction with the child during the meltdown, right?

Yeah. Now, the downside of this is that in a group setting, that's gonna be a lot of screaming kids that you have to look at, okay? I'm not sure everybody's gonna wanna look at that. So- I might need to do one-to-ones instead, just, just switch it. Well, or, or you have them send you the videos individually rather than to the group, right?

Yeah. Um, or you give the parents... Y- you have them send it to the group, and you say, "You are not required to watch everybody else's videos," right? Mm. That's, that's an easy solution there, where people can watch what other people are doing and learn from that, or if they don't wanna be listening to everybody's screaming child at once, they don't have to, right?

Yeah. So, you know, and that, and that's up to you as to, uh, up to them as to how they do that. But I think it would be super valuable for them to do that. Mm-hmm. And if they're, uh, you know, they can listen with the volume on half volume or whatever, you know, or 2X speed if they pay for the thing. Um, and you know, with the, with the family plan, you could actually work out a deal where the, everybody does it together.

But honestly, just in- you know, you can in- just include that when you talk to them about the price. It's like, you know, it's 70 bucks for an individual plan or 120 for a family plan, and that includes- You mean like 70 bucks a month or a year? A year. A year. Yeah. Yeah. So, you know, how much are you planning on charging for your program?

Well, that was the thing. I, I thought at first like 495. Okay. For the six weeks, plus two months of, uh, community. Okay. And- Um, it, uh, yeah, um... And then I said a, a half, after a month of the p- uh, of the six weeks ending- Mm ... then I wanted to do, um, like a touch base again kind of thing. Mm. So it includes an- another session one month later, one month post-course to see how they're managing to keep on doing what they learnt during the course without, um...

I mean, it's, they would still have the, um, the community, but they wouldn't have the ac- the actual lessons anymore. Okay. And how that would hold them up. Have you looked at other, uh, programs in this space to see what the pricing is? It's honestly all over the place. Um- Getting a feeling. Yeah. It, it- It's very difficult because the, I mean, honestly, they're anything from like 200 anymore.

I- they- the information is available for free. The, uh, the value is me h- being there, holding their hand, and talking them through it. Right. And I, I have to, uh, I have to figure out how to best do that. Yeah. And be ha- a- and just set it in stone, and I don't think I have it set in stone yet, which is the problem.

Yeah. So this, this is a pretty common thing that happens with people when they get started, is that they spend so much time getting ready to get ready that they don't actually launch, right? Yeah. So- Yeah. So I'm gonna tell you a secret. The more you charge, the less people think about whether or not you've got testimonials.

Got experience. It's very strange, but that's how it is. Uh, and so I'm, I'm gonna point out that, uh, with the thing that we just added, the Marco Polo, and the video, and the in, in the real time, you get to see what they're doing, and you get to respond to it, and, you know, I mean, you'll respond when you have time, obviously- Yeah

not right in the moment. But, um, it, that is, makes it far more valuable, right? Okay. Far more valuable because now you're not just ... For just the discussion, I think at the price point you were at when you were just thinking it was just some, some classes- Mm ... uh, delivered live and coaching, then I think, you know, as a starting point, you were in the right place.

But- Okay ... with this as an additional factor, that takes it to another level. So your starting point should really be at 997. Wow. Okay? Yeah. And I, I don't want you to tell people this is a beta. Okay? Because that devalues it. Of course. Right? What you say is, you know, "I've just launched this amazing new program, and this is a discounted- you're getting a discounted rate for being the first person in the, you know, the first group in the door.

So, you know, you wanna sign up now rather than waiting until the price goes up." Right. Right? Yeah. That's very different than saying, "Oh, well, it's only this much 'cause it's a beta," right? It's like I- Mm-hmm ... I, now I've lost all credibility. Yeah, of course. Right? Yeah. And so, you know, that's what, that's what I'm doing with my spiritual practitioner, uh, training program.

Yeah. Because, you know, the first round we're, we're waiting till we get money, people getting money in the door, and the testimonials, and then the price will go up, right? Right. So same idea, right? Um, so the... Here's, here's what you wanna think about. The, the structure, so you do wanna have recordings, so let's just say that because- Mm-hmm

you're not gonna have prerecorded sessions, but you definitely want recordings because people are gonna wanna be able to review it later. Yeah. E- especially if they couldn't make it, right? So one of the things that I do with my, my group is when I have live recordings, I say, "Okay, here's the deal. If you want the recording, you have to respond yes to the call whether you're gonna make it or not," because- Mm-hmm

that's what tells my system to automatically send you the recording. Yeah. Okay. What I was thinking was that I would record the, the main session, but not the qu- um, answer, questions and answers at the end. No, you absolutely have to record the question and answers. Yeah. Yeah, 'cause that's where- I thought that-

a lot of the value comes. I know, but I thought that, uh, that, that parents would want to... would feel more comfortable knowing that's not recorded, because it's their personal thing that they might not be feeling comfortable about. So I have all my clients sign confidentiality agreements, uh, along with their contract for the, for the purchase.

Yeah. And I reiterate that confidentiality agreement, because nobody reads the contract. I could tell you definitively nobody reads the contract. Um- Okay ... and so I, I reiterate magnet is just out of the Q&A. Right. It's like this, these are the common questions and answers. Mm-hmm. Right? And so that's a lead magnet right there.

So that, that's what I'm saying, is that these calls are gold for your marketing, right? Yeah. Do not delete them. You make them a... Right? Okay. So all right, so you're gonna do live calls, and you're going to do the Marco Polo, uh, uh, uh, check-in, you know, real-time coaching things. So that's great. Fantastic. W- what else would these people need?

Uh, um, they're also going to get a, a workbook so they can have everything in one space instead of having a whole bunch of handouts or things. Perfect. Um, the, the, the workbook is, is where, I mean, I will give them a- assignments, uh, uh, of things to do to bring back the next time. So, um, a- and e- e- every, um, the whole thing is about them getting quick wins every week.

Okay. So the very first thing is I'll give them a, a quick way of- Making just at least starting to notice, for example, just how they're feeling. J- just taking a breath before reacting to the tantrum is already a, a big step. Yeah. And, and we'll, we kind of build, uh, week by week on, on what- Okay ... they've learned.

Okay. So you're giving them a workbook, so that gives them a touchstone that they can go back to over and over. Yeah. And then, uh, how are you qualifying your clients? Um- Right. So if you had to tell me, not that you're gonna tell them, but if you had to tell me, who do you not wanna work with? I don't want to work with anyone who's after a quick fix, because th- this isn't a, a script or a, a one size fits all kind of thing.

I, I need to make sure that this is a person who's willing to look at their own reactions and who's willing to put in the work from her side. A- anyone who's just focused on like, "Oh, tell me how to make this behavior stop, like now," well, that's, that's not what we're doing here. Yeah. Okay. Also, also, I don't want...

I'm not the kind of person who's gonna promise you something that is unattainable. I can't promise you that your child will never have a tantrum again, for example. Yeah. That's not in, uh, in my power. But what I can promise you is that it, it will no longer just destroy the rest of your day. Because, uh, you know, I know in, in my case, I used to, even when the tantrum was over, my, my brain was like, "Was I too hard?

Was I too soft?" A- a- and I, I couldn't get back into work because I was still thinking, "Did I do the right thing with my child?" Right. What I can promise them is that they're not g- no longer going to have those kind of doubts. Okay. That they're going to feel confident in how they handled it, and they're no longer gonna feel ashamed and because they're gonna understand what's going on and how to get through it.

Okay. So you don't want somebody looking for a quick fix. You don't want somebody who sees the problem as outside of themselves. Correct. And so, um, but you did say she. So are you primarily working with women? Well, that, that's what seems to be coming up. Um, I- Most, most of the people who seem to be looking for information online ap- seem to be the moms.

Okay. But I, I am perfectly open to working with any primary caregiver. I, I don't differentiate, but it depends on, yeah, on who's interested. Um, she came up because, yeah, that, that's just... But that might be another side of it actually, because everybody's got programs for moms. Um, I don't want to make it specifically just for dads because- Yeah, I, I don't recommend declaring a gender.

Yeah. And I wasn't declaring a gender when I was thinking about it until you said she. Yeah. So, uh, but one of the things that I will say is that if you use... There is language you can use in your marketing that will make it clear that you're LGBTQ friendly, if- Mm-hmm ... if that's something that's the case. So if you use the word partner or spouse, um, but partner is sort of the, the...

My husband and I ended up getting a lot of LGBTQ people in our Airbnb when we were renting out our, our Airbnb, and I, I was like, "I wonder why this is." We seem to get a disproportionate number. And I asked one of them once, and I said, "Why?" Use partner if you're open to, uh, to the LGBTQ community- Okay

because that'll, that'll get you... That, that sort of is a, it's a, it's a code word, right? So- Good to know ... yeah. Um, uh, and, and, you know, in that case you're, uh, with gay couples, you know, you'll definitely be getting more men because, you know- Absolutely, I'm happy ... there is no woman in the relationship, so yeah.

I'm perfectly happy with that. Yeah. I mean, my, my brother's gay, so absolutely. Yeah. I, I was open to it from the beginning, I just didn't think about the wood, so that's cool. Yeah. Thanks, Kate. I had a sense that you were, you were game for that, so I wanted to bring that up. 100%. Yeah. Mm-hmm. So the, uh, uh, so okay, so you've got this process.

All right, so you have your, your idea. You're gonna ha- you know about the time zone issue that you're gonna have to deal with. Mm-hmm. You're looking at cohorts of about 10 people, right? Mm-hmm. And so, you know, let's look at this from a business model perspective. You have, uh, 10 people in a group at $1,000 a person.

That's, so that's $60,000 a year for one cohort if you keep it fully booked, one cohort. You do two, now you're at 120, right? You do three, one, right? So what you have to ask is how much time do you have, and is that price point gonna get you what you want out of the work that you're gonna do? Well, to start with, it will be great because that, that first cohort is going to basically fund my Marco Polo and, a- all the other subscriptions and everything else I need, and get my automations and all that kind of stuff.

Mm. Also, um, we have talked about the fact that after I've done the first one or two, I'm probably gonna put the prices up anyway. Community. Well- Is there a price on that? You said that they get two months. Is there a price on it for after that? Yes. I w- I want to put a price on it for after that. Um- Okay, and how much is that?

But I haven't, I haven't thought that far. Okay. What do, what do they get in the- I'm thinking is honestly to keep a free layer, and then have a, a paid layer with more access to me, uh, and ongoing support. That's what I'm thinking. And what do they get in the free layer? Just a- access to each other and whatever.

Okay, I'm gonna tell you exactly what's gonna happen in that free layer. Nothing. Uh, either nothing, or other people who are trying to sell to your people are gonna come in and try and sell to your people. So no free layer. I do not recommend a free layer. Okay? Free layers are for people who have hundreds of thousands of people on their mailing list, and who can put 10,000 people in a free layer, right?

That, and they have the money to pay for moderators to throw out the people who try and market, right? Um- Mm-hmm ... y- I don't recommend it for somebody at your level. Okay? This is one of the biggest challenges I see with people who are just getting started, is that they have this big vision of what the big end version of this is gonna be.

Uh-huh. And they try to build that before they're ready Okay? So- That's where I am ... yeah. So- Yeah, but it's, yeah ... I would do not recommend a school system at all for you. Okay? Okay. If they're ready, if they're, if they're already doing coaching with you- Mm-hmm ... then just give them the option to stay in coaching with you.

Okay? Okay. And what you do is you create a, a post-class coaching call that is a large group coaching call, not a small group coaching call. Uh-huh. That's a hint. Yeah. So if six weeks is $1,000, that's 150 bucks a week, roughly. I knew I shouldn't have told my husband I didn't need my phone. Down for cash at the 350 mark and up.

Okay? Mm-hmm. So I highly recommend staying above that $300 mark, because somewhere around the 3, 350 mark is where people go, "Oh, I can't afford that." But at 250 they go, "I think I can do that," and they can't. Yeah. Okay? They- Good to know ... they have one emergency and suddenly they can't pay the bills, right? Yeah.

The 350 just for a, a call a week. That's very cheap. Really? That's very, right? So you just have to keep that in mind. You're already self-selecting out for the people who can't afford that. Right. And so, you know, you're fine. They have other resources available to them. You're doing very high-end stuff, right?

Mm-hmm. And so they can still send you their tantrums. Make sense? Yeah. Okay. I'm taking notes, as you might have noticed. Yes. So, okay. So now you've got a vision for what the back end looks like, and so now you've got recurring revenue of 350 a person on the back end to add to the r- revenue from that, that, uh, $1,000 that you get for doing 10 groups, or groups of 10 every six weeks, right?

And so it slowly builds. Right. And, you know, doing a second cohort is not a big deal, right? Your biggest challenge, so you need a title that says, "Learn your tan- tantrum... Learn your toddler's tantrum trigger," right? Because that's the people you want, is the people who are getting triggered, you know, tantrum triggers.

I'll change that. Yeah, because that's gonna self-select for the people who have problem children. You know? Mm-hmm. The, the, the title you have now is selects for people who don't have problem children. Well, that makes sense as to- Right? ... why nobody was buying. Yes. Nobody's gonna sign up for that because you're not hitting a pain point.

This is why your child is, is golden. It's like, well, I have a golden child, why do I care why they're golden? It's like, yeah. Right. So you've gotta, you gotta hit the pain point- Mm-hmm ... and, and give them a solution that they're gonna get, and it's like, you know, learn the triggers- uh, that, that cause tantrums in your ch- in your toddler, right?

Right. And, uh, how to address them, right? But actually, you're probably not teaching how to address them, right? You're just doing the start- Well, I'm giving them one- The how to address them is in the class, right? Yeah. I, I give them one quick win in the, um, in the freebie class, and the rest they're supposed to get in the, if they sign up.

Okay. And how long is the class, the freebie? Uh, about, uh, it's about h- half an hour, 20 minutes plus- Good ... maybe more. You wanna keep it short. Yeah. Yeah. So, okay, good. That's, that's good timing. And then, um, are you delivering that live or as a recording? Live. Okay. I would test both. Yeah. And I'm gonna tell you why.

Because not all of the people are gonna be available when you're doing it. Yeah. I, I'm be- I've been thinking that, 'cause I've done it live three times now- Yeah ... and I haven't had much of a turnout. Well, you- Uh- ... g- had a terrible title, so, you know, when you change your title- ... you'll be fine. But, um, I think your challenge is, uh, I think what I would do, and this is how you get your system to pay for itself for ads, okay?

Mm-hmm. So what you do is you deliver it live, and you offer the paid recor- you offer the recording- Right ... as a $10 upsell. Ah. I- Okay? ... I've been giving it away for free. Right. So- Well, so if they pay for it, they're more likely to listen to it, okay? Okay. And the people who came to the call may want the recording as well, and then they can pay for that after the fact, right?

But for $10, then, then that $10 can be used to pay for your Facebook ads. Ah, there you go. Yeah. 100%. 'Cause you sell this on Facebook. This is a Facebook sale. Sell it on Facebook. Yeah. Okay. Now, the other place you could do this is, and this is, you have a really, um... So let's talk about your marketing. You have a great niche for this.

You can go onto all the mommy blogs of money, m- uh, the mommy, uh, uh, podcasts for free. That does not suck, right? Yeah. That sounds good Right? So yeah, um, this is the sort of thing that you can look at. And, um, you know, when you're... So you need to be clear about how you're going to language what you, what you are offering.

You need to have it written down. So, like, when you read your bio, that sounded great. There could be a million different things, but, ooh, that's different. I must do this, right? Right. That's your differentiator right there. Right. Makes sense. Okay? So how are you feeling about your, your business now? I'm feeling better about it, honestly.

Good. Because, um, before we started talking, honestly, the truth is, for about a year now, I've been going to all these different, um, boot camps and master classes, and every single so-called expert was giving me their way of building the business, and none really fit me, uh- Yeah ... or what I was trying to do.

And at the end, I was actually con- more confused than ever as to where to start. Um, but this makes a lot more sense for my business, not for what they, yeah, for what they're building. That was the other thing I was finding. I mean, a lot of... I've been going to a lot of networking, and most of the people I'm meeting in those spaces aren't my people.

They, they, they're all about making more money. I, I am about helping parents, and I was, just wasn't meeting my parents. But, um, yeah, what, what you shared makes a lot more sense. Yeah. I know what I need to do now. Good. Good. And yes, uh, networking is not gonna be your thing- No ... 'cause the people- A waste of time

in networking groups are not there for talking about their parental stuff, right? You wanna go to mommy classes. Yeah. You wanna go to, uh, playgrounds. You want to go to, you know, the places where moms are, right? And preferably in affluent neighborhoods, right? Yeah. Because you wanna self-select for the people that you are targeting.

You can say that nannies are welcome. Yeah, a nanny. So, you know, that's... And that's another, um, resource for you, is that you could go to nanny services and offer this as a corporate training for the nanny service. Yeah. Right? That's a quick, "Here's 15 people or 20 people to come into your class and do this."

And you give them a discount for, for putting all of them in this, in the program at once, right? But you, you can do that. Now that's an excellent idea I had not thought of Yeah. So you work them a group price, right? So that they can put everybody in, and maybe they do, you know, every six weeks they send another 10 people, right?

So that helps them with their budgeting, right? But that's a quick, I don't even have to... You might have meetup groups in your area or Facebook groups that are targeted to parents, you know, that sort of thing. Yeah. So these are all places where you can find your peeps. Okay? All right. I can feel it. This is, this is feeling really good and juicy now.

Yes. Yes. It's- I'm feeling, I'm feeling more hopeful because honestly I was starting to feel like maybe I'm barking up the wrong tree here because I wasn't... I, I've been spinning my wheels for- Yeah ... for months, honestly. And, yeah. Yeah. And I would, once you find, um, uh... I, I think I would y- I would definitely rename your website.

I would rename your website The Peaceful Toddler. The Peaceful Toddler. Yeah. I have to figure out how to... See, the thing is, um, I'm known as Simona Infreschi across all socials and everything because apart from this parenting thing, I'm also still an author. Um, and I, I wrote a children's book last year, but I'm actually busy working on a fantasy novel at the moment.

So- Yeah, but those are gonna be conflicting markets Yeah, they're different things. Right. So you need to have something specific. Do not get too complicated, okay? You do not need to have a big social media presence. You're gonna, you're gonna do your stuff with ads and podcasts and stuff like that. All you need is a landing page that says- Yeah

your page to this new website. Yeah. And then, uh, you know, that becomes the, the thing for this class, right? It- Do you have a name for this class? Well, it, the original name was Calm Parent, Confident Toddler, but maybe I need to change that as well. Yeah. No. It's, it's, uh, it, it's, it's more of a how than a outcome.

Yeah. And The Peaceful Toddler is, um- Right? Yeah. And now you're, you're just trying to survive the day rather than thri- Mm-hmm ... thrive in the day. You know, how many times have you had to just survive your day? Are you done with that now? Then this is the program for you, right? That's how you walk people through it.

Peaceful Toddler, Sane Parents. Yes. Cool. Yeah. So, um, that gives you something, and you c- I can tell from your smile, you're like, "Woo, that feels good," right? Yeah. Yeah, it's mu- much better. Yes. Okay. And so that's what you wanna shoot for, right? Mm-hmm. So, um, that's where you're gonna go with this. You're gonna- Awesome.

Work that out for me. Yes. So there will be a website. By the time this airs, there will be a website called Peaceful Toddler, Sane Parent, and you can find that at, at likely peacefultoddlersaneparent.com, right? Or peaceful... You, you may f- if you can find peacefultoddler.com, that's gonna be what you wanna t- get, 'cause if you make it too long, if you can't get peaceful toddler, then go for peaceful toddler sane parent.

All right. Okay? But you wanna keep your URL as short as possible, and yet still visible, right? Mm-hmm. So do a search before you buy that URL to make sure that there's nobody else who already owns that name- Right ... and that space, because you don't wanna be- Yeah ... competing with them, right? Of course. Yeah. So, but, you know, we'll, we'll put that in the show notes.

When you find what you're gonna share it with, we'll also love you for sharing it with them. So thank you for that, and if you've, uh, got a chance to rate us and, uh, send a review, we would love that as well. And that's it for this week. And remember, what you focus on expands. What you intend is what you create, so choose wisely.