In this episode of BizBlend podcast, host Rima welcomes David Roche, a professional coach and mentor for first-time CEOs. David, who chairs the London Book Fair and New Writing North, also collaborates with publishers and startups, and lectures at NFTS. His latest book, “Become a Successful First-Time CEO,” is an Amazon bestseller. David shares his journey from studying psychology to holding various executive roles in retail and publishing, including CEO of Borders UK. He emphasizes the importance of coaching and mentoring for new CEOs, highlighting the challenges they face and the critical support needed for their success.