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181: Rebuilding a Western Legacy
Episode 181 • 8th October 2026 • Wisdom by WESA • Horse Radio Network
00:00:00 00:15:50

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What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of rebuilding one of the Western industry's best-known saddle brands.

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