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Marketing Starter For Ten: Allyson Stewart-Allen on the dilemma CMOs face marketing internationally
21st September 2021 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:11:17

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For the latest instalment in our 'starter for ten' series we speak to the co-author of Working With Americans, Allyson Stewart-Allen, who shares her wisdom on the global vs local dilemma CMOs face when marketing internationally, plus aspects of culture that need to be addressed in any localisation.

Allyson is speaking at:

World Retail Congress 2022 - 5-7 April in Rome

Global Female Leaders Summit 2022 – 8-10 May in Berlin

Allyson's social links:

LinkedIn

Twitter

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