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Do You have a Framework? Here is how to create one
Episode 30020th March 2023 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:11:15

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In this episode, Tara gives actionable tips on how to create a framework to take your expert business to the next level.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.

We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Transcripts

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Hey everybody, it's Tara Bryan and you are listening to course

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building secrets podcast. Whether you're a coach or a CEO,

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the success of your team and clients is based on your ability

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to deliver a consistent experience and guide them on the

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fastest path to results. This podcast will be giving practical

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real life tips that you can use today to build your online

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experiences that get results and create raving fans. Why? So you

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can monetize your expertise and serve more people without adding

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more time or team to your business? If you're looking to

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uncover your million dollar framework, package it and use it

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to scale you're in the right place. Let's dive in.

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Welcome to this week's episode of the corresponding secrets

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podcast. I am happy to be with you here today it is finally

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sunny here in Minneapolis. So wherever you are, I hope you are

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having a great day. All right, in today's episode, I want to

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talk to you about the framework. And the framework is a three

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simple steps that you can take to package your expertise,

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create a training program, create a course, do whatever it

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is that you want to do to monetize and spread your message

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out to the world.

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Okay, so let me go through the process for you. And and

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hopefully this will serve you as you're sort of starting to

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figure out how do you take what you're really good at what

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you're an expert at, or how you help other people and start to

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frame it into something that's valuable that people will

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purchase or take and also apply to their lives. So the very

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first thing is, the first step is to think about the outcome or

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the result that you want to give to someone. And this isn't just

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like, I want them to know something, or I want them to be

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better at this, I want them to become aware of this other

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thing, right? This is literally super, super specific. I want to

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give them a specific result. So it has to be measurable. It has

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to be specific, it has to be time bound has to be something

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that's that's specific around solving a problem that they

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have. So that's the very first thing is like what's the outcome

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that you want to give to someone? What's that specific,

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measurable outcome? What is the problem that you're solving,

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right? So that's the very first thing that you need to identify

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within your expertise. So find whatever it is that you love,

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and start to unify, like, what is it that you want to share the

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most about it? What are the questions that people are asking

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you, and then get really specific about what you can do

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to solve the problem. Now, one of the biggest things around

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this step that people struggle with is they want to help all

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the people solve all of the problems around all of the

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topics around your expertise. And the problem with that is

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that it's not specific enough. And so it tends to be harder to

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sell or harder to get people to actually engage. Because there's

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too many things right, people get overwhelmed. Nobody wants to

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spend more brain calories than necessary to get the results

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that they're looking for. So identify the result get really

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specific. And if you think you're specific, get more

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specific. And so you want to be solving a particular problem. So

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that's step one, is really dial that in spend the time to do

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that. And honestly, the more time you can spend here, the

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better off you're going to be in defining your framework and your

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proprietary methodology that you're going to use to to help

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and help people and make a bigger impact.

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Okay, so then number two, is to identify who it is that has the

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problem that will benefit from the result that you're trying to

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give that right. So when who is it that you're going to be

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helping and again, specificity here super important niche all

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the way down, you can always go broader and help more people.

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But again, the challenge that most people have is they want to

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help everyone and they want to help everyone all at the same

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time. And what happens with that is everyone if it's for

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everyone, it's actually for no one because it's not specific

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enough. So start with one person, one avatar and then

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broaden.

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broaden it out after you've helped an end kind of solidified

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that one audience. So breaking it down into very specifics and

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that one of the things I recommend for people to do is

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like name your avatar.

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and talk specifically about who they are, what their needs are,

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what their problem is, what they like to do all those different

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things. So get really specific there. If again, you can't

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identify a specific avatar, then you need to keep working on this

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stuff until you can get there, it has to be as specific as

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possible.

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And just as a sidebar, marketing, and ads for for

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something that you're selling to everyone is almost impossible,

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but it's super expensive. And you're not going to be speaking

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to a particular person. Because as much as you need to be

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speaking to a particular person, you also need to be repelling

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the people that don't fit, right. So if you serve women,

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then you should be repelling all men. If you're not, then your

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messaging and your your level of specificity is not there. So

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Alright, first step.

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Define your expertise, right, figure out what it is what

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problem you're solving, and, and develop kind of that, that

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result that you want to get to people that outcome number two,

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really dial in who it is that you're helping. And number

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three, you're going to, you're gonna identify the process that

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that avatar needs to solve their problem. So where are they

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today? And what do they need to do to solve their problem?

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And usually, this is in a process. And so if you are

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training employees at your organization, this is usually

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around business process, what are the steps that they need to

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do to complete the task complete the goal or activity that you

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have in an organization, and you look at what are the steps that

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they need to do to accomplish that, if you are a business

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owner, entrepreneur, and course creator trying to package your

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expertise, typically, this is your proprietary framework that

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you're creating. And so to create a proprietary framework

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or a process, what you need to do is you need to look at what

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the unique steps are, that you're helping somebody, as they

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go from point A to point B, just like you use a map to go from

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this location to another location, it's exactly that same

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thing, the more you can dial in the framework, the process, the

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better off you're going to be in becoming the expert, having

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something that draws people to you.

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And it's a heck of a lot easier to create all of your materials,

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all of your content, and all of the things. So if you in the

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past have been thinking about creating your course, and

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putting information out there and helping people gain more

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content and information. If you are of the mindset that the more

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content that you put out there, the higher the value, you

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actually will be much better off if you define the process or

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methodology, and then cut as much of the content as possible,

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to just help people get from point A to point B, what is it

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they need to get there and cut everything else out. It honestly

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makes it so much easier for you. And it also helps your, your

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ideal avatar get to the results that they need to get, which

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helps them then continue on the journey with you helps them

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become raving fans and recommend you to other people. Alright, so

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that is the framework. Number one, really dial in that outcome

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or result that you are hoping to get for someone to define who it

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is you're helping and get as specific as possible. Start with

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one avatar, not all of the avatars, you may be able to help

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everyone in the whole world. And that is amazing. And you will be

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able to do that. But when you are defining your outcome and

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your framework, it will serve you so much better to get

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specific. And honestly, if you think about the the market

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opportunity for a very specific niche, most of the time, it is

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bigger than the amount of people that you can handle. So instead

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of saying I'm going to go out and help everyone,

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which has made me millions and millions of people just start

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with a group that you can really influence. I have a colleague of

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mine, and she just helps women who are mothers. It's very

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specific, and it has allowed her to grow her audience rapidly and

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large enough that she's able to help a lot of people, right, but

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if she were to say all people in the whole world that she could

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help cuz she can then it would have watered down her messaging

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and it wouldn't have been as clear and she wouldn't have been

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able to draw all of those mothers to her. So really think

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about that. And then number three is what's your framework

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or your

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Your proprietary methodology that you're creating that helps

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you stand out in a noisy market. So that, my friends is your

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framework. Hopefully this serves you and gives you a sense for

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how to think about this process so you can package your

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expertise and make a greater income and impact in the world.

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Alright, there you go. Have a great day.

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