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Launch Day Is the Most Overrated Day in Podcasting
Episode 45 • 9th October 2026 • Getting Heard: The Daily Pod Shot • Lynsay Gould
00:00:00 00:04:06

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All that energy goes into launch day, the artwork, the trailer, the big announcement. So why does the day after feel like such an anticlimax?

I reckon launch day is the most overrated day in a podcast's life. In this Pod Shot I talk about the days that are actually hard (it isn't the one you're dreading), why so many podcasters give up before it gets really good, and what I've seen pays the bills after ten years of launching shows. Spoiler, it isn't the charts.

I also look back at my own launch day, 45 episodes ago, and tell you what I'd say to myself if I could.

It's four minutes, have a listen.

Want help with what comes after launch? Get on the waitlist for my next challenge, starting 9 November.

https://site.wavemakersaudio.com/pod-shot-challenge-waitlist

New Pod Shot every weekday, and you can find me on Instagram and TikTok: @lynsaymakeswaves

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