Today we have a harsh reality for you—advertising platforms owe you nothing. They don’t owe you access to your followers or all the answers you need from your conversion data. In this episode, we’re showing you how to take ownership of your business growth with email. President and Co-Founder of DigitalMarketer, Richard Lindner is teaching you the purpose of an email follow-up series, how to know if you’re doing it right, and how long your conversion series should be so you can own your strategy.