Shownotes
#64: In this episode of the workplay podcast, we welcome Brenna Mcgowan, Brenna McGowan is a pre-launch expert and copywriter who transitioned from social media management to specializing in creating demand and desire before product launches, helping clients effectively communicate their messaging and connect with their audience. In this episode of the WorkPlay podcast, Brenna McGowan discusses her journey from social media management to becoming a pre-launch expert, emphasizing the importance of establishing rapport and understanding customer pain points before launching a product.
Key Takeaways from the Episode:
- The Importance of Pre-Launch Strategy: Listeners will learn how a strong pre-launch strategy can significantly impact the success of a launch, including the key components that should be addressed before presenting an offer.
- Understanding Audience Awareness: The episode discusses the different stages of audience awareness and how to tailor messaging to meet potential customers where they are in their journey, ensuring that their pain points and objections are addressed effectively.
- Creating Cohesive Messaging and Visuals: Brenna emphasizes the need for alignment between copy and visuals, explaining how a cohesive experience can build trust and engagement with the audience, ultimately leading to higher conversion rates during launches.
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This episode is brought to you by WorkPlay Branding.
WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe.
If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST
