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How to Use Google Analytics to Find Your Best Clients with Matt Lubaroff
Google Analytics can feel like walking into a data jungle with no map.
But what if it could show you exactly who your best clients are, where they’re coming from, and how to get more of them?
In this episode of The Master Your Business Podcast, I sit down with marketing strategist and analytics pro Matt Lubaroff to demystify the numbers. We talk about how service providers (yes, even the non-techie ones) can use free tools to track what’s working in their marketing and stop wasting energy on what’s not.
Whether you’re a coach, consultant, or creative service business aiming to grow to six or seven figures, this is a must-listen. Because smart marketing doesn’t start with a guess, it starts with the data.
We cover:
✔️ What marketing metrics actually matter (and which to ignore)
✔️ The easiest way to track which channels bring in real clients
✔️ Why “more traffic” isn’t always better traffic
✔️ How to plug the holes in a leaky marketing funnel
✔️ The one Google Analytics number Matt checks above all else
✔️ How to make peace with the platform, even if you’re “not a numbers person”
✔️ Tools that make Google data easier to read, even if dashboards make your brain melt
🕒 Timestamps:
[02:40] Why vanity metrics lead you astray
[04:01] What top-of-funnel really means (in plain English)
[05:57] The danger of toxic traffic and what to do about it
[07:11] The 4 questions every business owner should ask monthly
[09:58] How to know if your organic content is driving revenue
[13:15] Top 3 metrics Matt looks at first (and why bounce rate is outdated)
[15:23] Making dashboards that work for you, not against you
[21:31] The hidden gems inside your website data
[31:30] What to delegate and why "just trusting your gut" isn’t enough
[35:21] Free (and smart) ways to teach yourself Google Analytics
[37:14] Why Matt’s obsessed with solving marketing mysteries
About Matt Lubaroff
Nobody should ever have to wonder if their marketing is actually working. Not knowing? That bothers Matt, a lot.
Matt Lubaroff, is a StoryBrand Certified, Google Analytics 4 & HubSpot Certified, certifiable marketing measurement fanatic. Since becoming StoryBrand certified back in 2017, he’s been on a mission to help service-based business owners answer the big question we all want to know:
How can I make smarter marketing decisions?
Matt blends strategy, clarity, and metrics into a no-fluff, high-value package. He believes creating good stuff and using data to know that it’s working is not only smart, it’s frickin’ fun.
When he’s not building custom dashboards or uncovering where your best leads are hiding, you’ll find him helping businesses find their people, eliminate the guesswork, and grow with confidence without the data overwhelm.
🔗 Connect with Matt Lubaroff
💻 Website: clearinsightmarketing.com
📧 Email: matt@mattlubaroff.com
💼 LinkedIn: Matt Lubaroff
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