Artwork for podcast Marketing Wins
The Power of Storytelling
16th January 2023 • Marketing Wins • Valerie Morris
00:00:00 00:30:47

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In this episode you will learn:

  • Brief overview of Michael’s background.
  • How Michael went from working in the marketing departments of large companies to becoming a marketing consultant.
  • The industries that Michael serves.
  • Why storytelling is such an important element of  marketing and how people can learn this in a variety of jobs.
  • Why do marketers have such diverse backgrounds?
  • How marketing is a blend of art and science.
  • The biggest challenges that brands face when they try to communicate their stories well.
  • Why your brand needs to be very customer centric.
  • How to better understand what brands need from a marketing consultant.
  • Why it is important to interview your customers in order to develop a better understanding of what your brand stands for.
  • Why you should think about your business from your customer’s perspective.
  • How a third party, such as a marketing consultant, can help you get more transparent feedback from your customers.
  • How Michael approaches dealing with the frequent changes in the marketing discipline.
  • How Michale’s clients adapt to new marketing trends.
  • Why the new trends in SEO are pushing brands towards being more authentic.
  • The difference between older and younger generations’ attitudes towards authenticity.
  • Why customers today rely heavily on social proof when making purchasing decisions.
  • Why brands should open up more on social media and share their stories.
  • How social media content that focuses on stories, rather than facts, performs better.
  • The subconscious impressions that people get when they see your social media posts.
  • Why people are starting to  post more personal content on LinkedIn.
  • How vulnerable should you be with your audience on social media?
  • Why executives should try to connect on a more personal level with writing speeches. 
  • How to share personal stories without revealing all the uncomfortable details.
  • The idea of focusing on your vision, not the money.
  • The benefits of a bold vision.
  • How brands who are passionate about their vision stand out online.
  • How stories flow organically for brands that have a well defined mission. 
  • How to bounce back from messaging failures. 
  • Why there are no home-runs in marketing. 
  • Why it is important to understand that not every brand is destined for success.
  • Michael’s advice for your next marketing win.
  • Why it is important to think about the ways that your business impacts your customers and the world. 
  • Options for presenting your brand to the marketplace.
  • How to express your messaging in a way that connects with customers.
  • Why it is important to pay attention to learning opportunities and be patient.

Where to find Michael online: