Shownotes
This episode is a fascinating conversation with my friend, Andrew Easton, about his multiple businesses and product launches via Amazon, Kickstarter and other platforms. If you involved in or interested in launching and selling products, you won't want to miss this episode. Some highlights include:
- The power of a strong network, connections and masterminds and the importance of telling friends and colleagues what you are working on so they can help you
- Look for products people like and find ways to make them better and bring them to consumers who want them
- Competitors are good because they validate your market and business model
- How to go from idea to product launch
- Think less about what you are trying to accomplish and look for ways to help friends and others
- Importance of researching all costs and options for your product
- Importance of testing and learning from past launches and experience to improve the next product
- Online marketing and the importance of multiple exposures
- The importance of diversifying and risk of putting all of your eggs into one basket
- Why it is worth it to hire people better than you to help with marketing and other things
- Why margins are more important than revenue
- Everything is a priority - be careful with how you spend your time
Links:
Please feel free to provide feedback by sending an email to andy@andystorch.com
