Wesleyne Greer of Transformed Sales argues that hiring the person with the best sales skills will always win out over the sales person who has the most industry experience. It's easier to learn a new product than it is to learn how to sell. Wesleyne observes that a great salesperson can't overcome a poor product but you can't save a poor salesperson with a great product either. Wesleyne offers a 3 step solution to finding the right salespeople for your company. Listen to the end for a special gift she's offering our listeners.

Show highlights

01:43 Businesses are making the mistake of prioritizing industry experience over sales expertise

03:19 Despite promises, it's rare when a salesperson can bring their book of business with them to their new employer

04:07 Win by teaching your product to a strong salesperson

05:20 A great salesforce cannot overcome a mediocre product. And a mediocre salesforce can fall short of the potential of a great product.

6:44 Strong sales skills will outperform industry knowledge every day

10:24 The 3 steps you must follow to hire the right salespeople

12:50 Learn about Wesleyne. Email Wesleyne at wgreer@transformedsales.com.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Email jay.kingley@centricityb2b.com to learn more about Centricity and the Best Kept Secret show.