Sponsored Display is a self-serviced ad type, while DSP is a managed-service ad type by either Amazon or third-party agencies.
Bottom of the funnel strategies with Sponsored Display ads includes retargeting, display views, and product targeting strategies.
Sponsored Display audience targeting is a more top-of-funnel strategy that can be stacked on your already working bottom-of-the-funnel strategies to help you get the most out of your Sponsored Display ads.
Top of funnel strategies are not ACoS, and ROAS focused. Instead, sellers should focus on traffic-oriented metrics like detailed page views, sessions, click-throughs, and new-to-brand metrics.
The top benefit to Sponsored Display ads over DSP is instant accessibility to every brand registered seller.
DSP allows for an extensive range of customization, not allowed with Sponsored Display ads, and can be accessible to sellers through third-party agencies like Ad Advance.
With all the new features Amazon has rolled out with Sponsored Display ads, one of the major questions we get asked is, “Do we still need DSP?” Sponsored Display vs. DSP ads continues to be a trending topic with so many similarities yet vast differences between the two. In this episode, Matt and Joe talk through the two ad types and highlight the best strategies and metrics to track for each.
Sponsored Display New Features [0:53]
Key metrics to monitor [03:51]
Differences and Overlapping between Sponsored Display and DSP [07:31]
Audience Targeting: How to implement Sponsored Display categories [16:16]