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#17 Jason Coppens - The Process Blueprint for Practice Growth
Episode 1715th September 2019 • The Veterinarian Success Podcast • Isaiah Douglass
00:00:00 00:58:08

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In this episode, I'm joined by Jason Coppens of Coppens Business Strategies. You might want to have a pen and paper handy or just come back and re-listen. The content moves fast, but has a lot of value. We talk about the following:

  • How he learned how to scale and build processes for growth.
  • How helping to triple the rate of revenue growth of his wife’s practice was the beginning of the veterinary medicine niche.
  • The 20/20/20/20 Rule and how it can help align your Profit and Loss Statement to ensure your profitability stays in check.
  • The Key Performance Indicators (KPI’s) he likes to track and the returns the practice typically receives from these efforts.
  • Dormant patients – someone not seen in 13 months reminders, phone calls, and a letter. Mix up communications. Call in the 13 months 10%-20%....18 month mark usually about 5% return on that.
  • Dormant Patients coming back in….going up ratio 1:3. 90 patients going dormant per month. 30 will come back.
  • Losing 60 patients each month…new patients vs. new clients. Get all the pets from each clients.
  1.       New to the area
  2.       New Pet
  3.       Unhappy at current provider
  • Forward booking – every client that walks in the door with an appointment walks out of the door with an appointment. That’s for all types not just annuals. The average is 10%-20% have those appointments booked. Never going to be 100%, but you need to ask 100% of the time.
  1.      60% is high but compare that to dentistry at 90% that’s too low for vet med.
  • The industry trends and where veterinarians need to think about their business for the future.
  • Implementing new ideas and why it’s so hard and we often fall short.

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