Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field.

00:00 Introduction and Sponsor Message

00:35 Meet the Guest: Patrick Comer

01:26 The Evolution of Market Research

03:14 Defining ResTech

05:43 Data Quality in 2025

08:08 Privacy and Data Clean Rooms

10:06 Synthetic Audiences and AI Moderators

17:33 Quick Fire Round

20:21 Conclusion and Call to Action