Artwork for podcast The Conversion Show
Maximizing Sales through Customer Experience - with John Roman, CEO @ BattlBox + Carnivore Club
Episode 1027th April 2023 • The Conversion Show • Erik Christiansen, CEO & Co-Founder of Justuno
00:00:00 00:43:53

Share Episode


In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription.

Erik and John explore:

  • different strategies for improving the customer experience and increasing sales
  • John's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every month
  • how to prioritize acquiring, converting, and retaining customers
  • shipping, engaging with current customers, and building a loyal customer base through retention strategies
  • the importance of the product page in the customer journey
  • testing alternative language to improve the customer experience

Host: Erik Christiansen -

Guest: John Roman -






More from YouTube