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LinkedIn Rolls Out Social Audio Beta Similar to Clubhouse with LinkedIn Creator Robert Hanna
Episode 431st February 2022 • Mesmerizing Marketing™ • Dimple Dang
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Speaker:

Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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a top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hello, everyone.

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Welcome back.

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My mesmerizing marketing tribe today.

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I'm super excited to be here with my dear friend, Robert Hannah, who is the host of

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the legally speaking podcast and Robert and I go way back to our clubhouse days.

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But today we're going to be talking about LinkedIn because we have some exciting.

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Robert Hannah was chosen out of millions of creators on LinkedIn

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to be one of the few beta testers.

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There were only 200 that were chosen to be beta testers out of millions.

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So we're really excited to bring you this firsthand.

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And first of all, congratulations, my friend.

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Well-deserved.

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I know that you and I have had some conversations in the past about LinkedIn.

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And we talked about if they were to come out with social audio, that this

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is exactly what you wanted, and it's exactly what you've been waiting for.

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So, congratulations and I'm super excited for you.

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And go ahead and introduce yourself.

Robert:

Firstly dimple.

Robert:

Thank you so much for, for having me once again on your podcast, I'm a big fan of

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your work and I, I love what you do for your community and the value you bring.

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So it's a real pleasure.

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And honest be part of your show and yes, for those that are less

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familiar with myself, I am a legal recruitment business founder.

Robert:

I've been in the recruitment and career space for, for over a decade.

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As you very kindly mentioned in your introduction, I'm the super proud

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host of the legally speaking podcast.

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We've produced over 130 episodes air across 3000 cities across the globe.

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And as of 2022, broken to the top one and a half percent of Podcasts.

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Globally, and I'm also an active strategic advisor and investor in

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recruitment and legal businesses.

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And I'm also passionate, like our topic today about all things linked tin impulse.

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So as you say, I have been super excited and waiting for

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this special opportunity to go.

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I think the opportunity for us as creators could be.

Dimple:

Absolutely.

Dimple:

And, you know, for the audience, they may not know this, but Robert

Dimple:

has been a recurring guest on the mesmerizing marketing podcast.

Dimple:

So Robert has been on a couple of other episodes as well,

Dimple:

episode seven and episode 19.

Dimple:

So if you are a fan of Robert if you're not a fan, you're going to

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become one, go ahead and check out the links to those episodes in the

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show notes and download those as well.

Dimple:

But today, We're really excited to have him here.

Dimple:

And we're going to be talking about LinkedIn audio and you guys are getting an

Dimple:

exclusive because right now, FYI LinkedIn audio is not available to everyone.

Dimple:

There's only 200 people, probably in the entire world that have access

Dimple:

to the beta program right now.

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And my dear friend, Robert is one of those people and I've had the

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opportunity to be in rooms with Robert and he's such an amazing host.

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And Robert does such a great job at making everyone feel so welcome.

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And this was even way before Lincoln.

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I mean, Robert, you were like that on clubhouse too.

Dimple:

Right?

Dimple:

So first of all, let's rewind a little bit.

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Now, when did you first even get hint, you know, from the grapevine that they

Dimple:

might be doing something like this, and then how did you find out about it?

Dimple:

Did you get recruited for this?

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Was there an application process that you applied to?

Dimple:

Let's give the audience a little bit more about the Baxter.

Robert:

Yeah.

Robert:

Yeah.

Robert:

I mean, firstly, the whole concept of social audio was very new to me.

Robert:

I only.

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Found it as a thing through clubhouse.

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And that's how we formed a great friendship.

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And I've collaborated across many, many rooms across the, the

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marketing space, the legal space and where our paths intertwine.

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And I immediately thought there's no way these major platforms.

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Facebook Twitter, LinkedIn, gonna let these disruptors just

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have the whole playing field.

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There's just no way it was going to happen.

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So I remember you and I speaking vividly saying, I can't wait for LinkedIn to

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do something, but I think LinkedIn had been waiting patiently to see what a

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lot of these other apps have been doing.

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And we know a number of them have appeared over the last sort of 12 to 18 months.

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I think there's an excess of probably 80 that in entirety have been rolled out.

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So social audio is definitely here.

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, and so I really got the flavor for social audio and I thought it was

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a natural progression for me as an active podcast over the last

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two and a half years to think.

Robert:

Right.

Robert:

Okay.

Robert:

I feel confident in audio.

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I feel comfortable.

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I feel that's a great way to transition, not only for my podcast, but my

Robert:

personal brand and building community and serving that community in terms

Robert:

of how it happened with LinkedIn.

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, it wasn't really by blue.

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It has to be said, you know, I'm a regular content creator over on LinkedIn.

Robert:

So I have built a relationship with LinkedIn creator, community managers.

Robert:

So LinkedIn made a real conscientious play to recruit creative managers

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probably about 18 to 24 months ago because the platform wants to change.

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Stay or stuffy professional, just resumes focused site to actually understanding

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that, you know, there is something in the workplace for humans being humans,

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authentic content, storytelling, variations of different content.

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People expressing themselves.

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People showcasing, thought leadership, producing newsletters, articles, you

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know, the various forms of content and all helping inspire, educate, entertain,

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and, you know, bring communities together.

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And so these creative managers are really.

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Picking up creators within their niches.

Robert:

So I guess for people listening to this, that how you may get

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a shot for other releases on LinkedIn products moving forward.

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I think it's very important, firstly, to be actually active on the platform.

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And the reason I'm active on LinkedIn, my ideal customer avatar is on there.

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It's the largest population of my customers and potential

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clients and people I wish to know.

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On the platform.

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What's good about all these other new social audio apps, such as clubhouse.

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They're great, but they don't have the audience.

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LinkedIn has a goal of having 3 billion users within this decade.

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They're already up to 800 million users.

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So the opportunity to actually network and connect and warm up an

Robert:

existing audience that already have.

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It could be exponentially expedited through the power of

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audio and the power of voice.

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And I find that exceptionally, exceptionally exciting.

Robert:

So tip number one is stay in your lane.

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So not only beyond the platform and be active on the platform,

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but stay in your vertical.

Robert:

So for myself, I do a lot of content creation for the legal.

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Because I have a legal podcast, I have a legal talent solutions business.

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I run legal newsletters.

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I run the legal events, legal, personal branding, where you and I team up

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dim Paul and produce lots of content for lawyers on the marketing front.

Robert:

And so that's really, really important.

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And LinkedIn wants to have thought leaders within their vertical markets.

Robert:

You know, we always talk about generalists, seek clients,

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clients seek specialist.

Robert:

I think if.

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Specialized and focused.

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It's not about having the largest following and a million followers.

Robert:

I do not have over 1 million followers on LinkedIn by any stretch.

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I've got a significant number, but I have a very centralized, strong community

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linked to the topic of influence, which is all later to legal and career.

Robert:

So make sure that you're producing content and staying in your lane

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because they want people who are experts in that niche because they

Robert:

have an audience of 800 million.

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So there's a lot of subcategories they want to serve.

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Content creation.

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The other thing is LinkedIn has creator mode, which wasn't a feature they rolled

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out quite a while ago now, but a large percentage of people don't actually have

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it switched on what creates a mode is.

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It's an opportunity for you to have five hashtags linked to your pro.

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But what you most talk about.

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So you could be most discovered and they encourage you to use

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those hashtags with your posts.

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It gives you access to LinkedIn live.

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It gives you access to the LinkedIn newsletter feature, and it gives you

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more tools basically in your toolbox as a creator to reach more audience.

Robert:

So I would encourage people if you want to get access, particularly maybe to

Robert:

the next wave of release of LinkedIn audio, to turn on your creative.

Robert:

That would also help you.

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And the third point is to build relationships.

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So get on the platform, be consistent, stay in your lane.

Robert:

Absolutely all of those points.

Robert:

But the next thing is actually build relationships with these

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creators community managers, because do you know what LinkedIn

Robert:

is a professional networking site?

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So reaching out to people forming really.

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Fostering relationships, adding value.

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All of those things are going to help you get noticed.

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So you will get some insight scoop and some heads up on things that are happening

Robert:

in terms of the products and services.

Robert:

And that's exactly how I did it.

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I started, I got approached by a creative manager originally because I

Robert:

was producing vertical, heavy content and they wanted to connect with me.

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And then from.

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We have built a relationship and then I've got early access to the

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beta testing, which, you know, there's a unique opportunity here.

Robert:

And probably a once in a lifetime for me, in terms of social audio with,

Robert:

you know, only a few hundred out of a platform, as long as I approach it

Robert:

professionally and in the right manner and at the right content and serve the right

Robert:

audience, it's a real, real opportunity.

Robert:

But the other thing to do with social audio is you can not go.

Robert:

You cannot go alone.

Robert:

You have to collaborate with people you have to collaborate with.

Robert:

Right.

Robert:

And like-minded people like you, and I've already collaborated

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on LinkedIn audio didn't, but we'll continue to do lots more.

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And on other platforms, I think that's really important to recognize, to

Robert:

bring in people within your audiences and collaborate with them because

Robert:

there'll be a far better experience and you'll have a far better success

Robert:

in terms of building that community.

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And then obviously, hopefully getting clients and all the

Robert:

other things through it.

Robert:

So hopefully.

Robert:

Yeah, that was amazing.

Robert:

Robert.

Robert:

And you know, I have to agree with you.

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Collaboration and community are two things that are so important when it

Robert:

comes to just building relationships and also connecting with other people.

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And connecting with fans and followers and no matter what social

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media platform people are using.

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The concept is all the same.

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You have to be able to collaborate with other people.

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You need to build a community and you need to nurture that community.

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And you also need to grow that community and you need to invite more

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people in and you know, you're right.

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It's not something that you can do with.

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And I think the power of having multiple people come in and collaborate

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together where they can share, with each other's audiences and vice versa.

Robert:

I think that's really powerful.

Robert:

And there was a time, many years ago where I think a lot

Robert:

of people were very competitive.

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and I think now people are more into collaboration and I think people are

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even collaborating with their competition because I think they're realizing

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the power of what can be achieved when people collaborate together.

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And that's a beautiful thing.

Dimple:

right?

Robert:

Yeah.

Robert:

I think that they're realizing that collaboration over competition

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is the way to go because being competitive no longer works.

Robert:

I mean, maybe in corporate America, I've seen that a little.

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But then again, that model doesn't work and companies end up losing their

Robert:

talented employees and every employee that they retain in higher, it costs

Robert:

about $60,000 to train every new person.

Robert:

Right.

Robert:

Yeah.

Robert:

, So it is still important to really

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And, you know, Robert you've been really good at that.

Robert:

So I commend you for that.

Robert:

And when we talk about LinkedIn, I think a lot of people are

Robert:

so stuck on Instagram, right.

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Or they're so stuck on tick-tock and these other platforms, because

Robert:

maybe those platforms may be a little bit sexier, maybe a little

Robert:

bit hipper, a little bit cooler.

Robert:

And I know with the inception of social media apps, like clubhouse and wisdom and

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fireside and all these different apps,

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a lot of people have put LinkedIn to the back burner for many years.

Robert:

And I think, the way that they use LinkedIn is they only go on there.

Robert:

Like if they're looking for a job opportunity, are they think of it as a

Robert:

platform for, oh, I need a job right now.

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So I need a recruiter.

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I'm going to go on LinkedIn.

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But what they have to realize is it's actually much, much more than.

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And my question, Robert is what advice or feedback do you have for people

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who've never really used LinkedIn a lot, but what would you say about how it's

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changed throughout the years and why?

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It is a platform that every single business owner, entrepreneur corporate

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executive should be utilizing in 2020.

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I'm pretty good question to import, I think every social media

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platform or social audio platform definitely has a marketplace.

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What I would say for LinkedIn.

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, not only is it now encouraging and bringing on numbers of creators

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and trying to encourage people to be created for the corporates.

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You know, you've got the big C-suite corporates, you've got the big

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organizations that have been on that platform for many, many years.

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You have an opportunity to get in front of them with all of these

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features that LinkedIn is rolling out.

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So I think there's a real opportunity.

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All of us as early stage adopters to accept that the platform has changed.

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And the fact that LinkedIn has rolled out an audio feature just

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tells you the platform has changed.

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It's not just a stuffy place where you go for job, knowledge

Robert:

seekers are going there.

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They're looking for thought provoking content.

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They're looking for people that can educate them on particular topics.

Robert:

So it is becoming a home now.

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And also for breaking news and for all sorts of different things.

Robert:

So LinkedIn, the other added benefit is there's a level

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of verification and profile.

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I like to describe it as the platform.

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There's nowhere, really to hide.

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And I think that's really good kind of a verification and validation.

Robert:

And you and I both know dental from being on certain other social audio apps.

Robert:

A lot of people claim things and not necessarily there's

Robert:

any follow through with that.

Robert:

I think with LinkedIn, you know, people have a comfort that they can

Robert:

do their research, or they can see the profile, they can see what people

Robert:

have done and then they can come that know like, and trust factor.

Robert:

And I think LinkedIn as well, it's just humanizing the workplace.

Robert:

That's what they want to do.

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And so they're encouraging.

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They understand that I might be robbed the business owner, the

Robert:

executive, but I do have a dog.

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I do have a family.

Robert:

I do go for walks on a Sunday.

Robert:

You know, all of that is okay.

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So that's the human behind all of this business side and professionalism is

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changing and maybe it's okay that I don't have to wear a shirt and tie every day.

Robert:

Maybe it's okay that, I'm from my home office and my portrait

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and the back's on the salon.

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Like we're all people at the end of the day.

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And I think that's going to massively help the overall wellbeing.

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Of people as well.

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And I think first startup entrepreneurs, you know, you have an opportunity

Robert:

because there's everybody on there.

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And guess what to be on the platform is free to produce.

Robert:

Content is free to have the opportunity to say hello to an 800 million user database.

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Every day, every hour to have a virtual digital business card up to date by

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just having your profile, like you're missing a trick, not being on that.

Robert:

So that's my opinion on why I think LinkedIn has real, real

Robert:

opportunities for people to see.

Dimple:

You know what?

Dimple:

Yeah, I agree with you.

Dimple:

I think it's going to be a game changer when they launched

Dimple:

LinkedIn audio for everyone.

Dimple:

I really do.

Dimple:

And speaking of launching it to everyone, have they given you some

Dimple:

type of a timeframe or idea of when that's going to happen or how that

Dimple:

rollout is going to take place?

Dimple:

Robert

Robert:

Yeah.

Robert:

So I wouldn't say the product as it stands at the moment in terms of.

Robert:

Ah, the level of other social audio apps that are out there

Robert:

currently, but what's good.

Robert:

And why they have done the beta testing is because they wanted to actually

Robert:

take feedback from us as the creators, listen to us and actually implement.

Robert:

So.

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Actively listening to us.

Robert:

They've told us that there's going to be an update in features on the 26th of

Robert:

January, , which I don't know which will involve, but we've been feeding back to

Robert:

them on countless occasions on some of the functionality and things that need fixing.

Robert:

, I would suspect with people who have that creates a modes.

Robert:

On, they will get earlier access as part of the next release.

Robert:

They have said, I also run the creator's town hall every Sunday, which is at 7:00

Robert:

PM, UK, which I think is 2:00 PM Eastern.

Robert:

And, , I think it's about 11:00 AM Pacific.

Robert:

But they are also gonna be running their own special town halls where they're

Robert:

going to be updating and educating people on what they're implementing.

Robert:

So it's going to be exciting once they do that, because obviously through

Robert:

those town halls, they'll be telling us formal timelines, but I don't

Robert:

see in the short term, this being rolled out to everybody just because.

Robert:

Buggy.

Robert:

And I think, you know, if you rolled this feature out to the whole platform,

Robert:

it would be a poor user experience.

Robert:

And I think they still need to figure out where this sits and you know, why

Robert:

should people use LinkedIn ADI over at LinkedIn live, for example, you

Robert:

know, what are the benefits of that?

Robert:

How can that really push and benefit people?

Robert:

So it's exciting times, but I would say definitely at some point this

Robert:

year, it should have been rolled out completely because I think if they leave

Robert:

it past this year, it'll be too late.

Robert:

, but will it be in the next week or two?

Robert:

Definitely.

Robert:

Yeah, I think timing is so important too.

Robert:

And I think the sooner they can roll it out.

Robert:

I mean, I know it has to be systematic obviously, but if they roll it out

Robert:

sooner and they do it in batches where they don't roll it out to everyone,

Robert:

I think that's going to be good because then if there are glitches,

Robert:

you know, that can be worked out.

Robert:

If the system crashes, they can fix all of that.

Robert:

And I think that it definitely makes sense to do it in phases.

Robert:

but you know, I'm actually thinking that.

Robert:

It should have been around even like a year ago or two years ago.

Robert:

Right.

Robert:

But even when you think about it, Instagram is going to be launching

Robert:

social audio rooms, and that should have been done a while back.

Robert:

But I think what we're seeing is that a lot of the major social media

Robert:

platforms are realizing they need to have their own social audio platform.

Robert:

And I think that they really started to notice that after.

Robert:

You know, clubhouse came around, right.

Robert:

And then you and I, we started using clubhouse a little over a year ago and

Robert:

we were somewhat the early adopters.

Robert:

Although I will say there were some people that had access to an even

Robert:

three or four months before us.

Robert:

And those are the ones that have three times the followers that we do.

Robert:

But I think that when they saw, okay, a lot of people are spending

Robert:

their time on social audio apps, like clubhouse on wisdom and all of these

Robert:

different, new social audio apps.

Robert:

I think they realize that if they don't do this, they're going to be losing

Robert:

out on their audience and they're going to be losing out engagement.

Robert:

And obviously, all of these platforms have paid ads and their

Robert:

goal is to monetize and make.

Robert:

And the only way you're going to monetize is if you have more

Robert:

eyeballs on content, right?

Robert:

So with LinkedIn audio, you have hosted some amazing rooms.

Robert:

What are your thoughts in terms of where you want to take it?

Robert:

Like for you personally, what are some of your goals?

Robert:

What's your vision that you're developing for yourself for LinkedIn?

Robert:

Yeah, and I, I think, you know, LinkedIn is, is well

Robert:

set up for the space that I'm in.

Robert:

I want to be, you know, one of the prominent careers creating.

Robert:

Thought leaders on the platform.

Robert:

And I also want to ensure that I'm serving my direct community, which is legal.

Robert:

So I'm doing a two pillar approach is going to be a lot of content about

Robert:

broad careers that can help everybody.

Robert:

, so some of the things we've done thus far, or top 10, 12 skills for career

Robert:

success, we're going to be doing, 10 mistakes to avoid throughout your career.

Robert:

How to navigate the corporate ladder.

Robert:

All of these things, you know, how to switch up from employee to employer.

Robert:

, so lots of, sort of content related to that because everybody has a career.

Robert:

, more specifically, I'm going to be doing some really targeted rooms labeled

Robert:

to the, the legal industry and maybe how lawyers can exercise a social or.

Robert:

How lawyers can, , be educated on the emergence of legal tech, , what we

Robert:

need to be doing from diversity equity inclusion and giving people a voice

Robert:

to pushing for change mental health.

Robert:

So there'll be a lot of content around that, and that will run, , in

Robert:

line with my podcast as well.

Robert:

So it's going to be a chance for us to.

Robert:

Ultimately push our podcast further, but also speak to more people.

Robert:

And you know, maybe people would come onto the podcast can then

Robert:

jump into a LinkedIn audio room.

Robert:

We can do a Q and a with that guest and our fans can have access to them to come

Robert:

up and ask questions of that particular guest who had listened to that episode.

Robert:

So there's lots of opportunities within that.

Dimple:

Yeah, definitely.

Dimple:

And with all the features of LinkedIn, right.

Dimple:

I want to go back to talking a little bit more about the live stream feature.

Dimple:

is that a feature that, you know, you've used or you are using it

Dimple:

in conjunction with LinkedIn audio rooms and also for the audience?

Dimple:

Robert, can you share if they have access to.

Dimple:

The live stream feature as well are how do they get access to it?

Dimple:

If you can talk about that as well.

Robert:

Yeah.

Robert:

I think if you have your creator mode on, you should now have access to LinkedIn

Robert:

live, which will enable you to do video.

Robert:

And this used to be really hard to get access to.

Robert:

And again, that's just, I mean, you'd have to fill out application forms.

Robert:

You'd never hit that from LinkedIn.

Robert:

It would just go into a dark hole.

Robert:

So the fact that they've given that.

Robert:

People cause they know they've seen the rise of YouTubers.

Robert:

They've seen the rise of all of these video platform.

Robert:

They've seen what's happening.

Robert:

They have to react, they have to react.

Robert:

So, one thing you could potentially do is you could do a LinkedIn art live

Robert:

video, and then you could push people into an audio room, maybe for some, some

Robert:

one-on-one or a smaller condensed circuit and have some interactive discussions

Robert:

where people can come up onto the stage and talk to you because the something is.

Robert:

The authentic voice and building relationships with the voice, every

Robert:

connection or every follower or anyone that I know if I've spoken with them

Robert:

within a LinkedIn or a clubhouse or an audio focus room, I already have a

Robert:

better relationship with them somehow.

Robert:

So there's something definitely in the power of voice.

Robert:

And I think that's definitely something we can all capitalize on

Robert:

because how many of us, how many S so many followers that we have so many

Robert:

connections on LinkedIn, I see this as a way I can really warm up my own.

Robert:

Yeah, absolutely.

Robert:

And I mean, for you being a legal recruiter, it's so ideal.

Robert:

It's so perfect.

Robert:

Right.

Robert:

But let's talk about for someone who's not in corporate America.

Robert:

Let's talk about how other people can use it.

Robert:

Maybe people who are entrepreneurs, maybe their influencer, Instagram,

Robert:

things like that, how can they utilize LinkedIn so that it does benefit them.

Robert:

And it helps them grow their personal brand as well.

Robert:

Well, I think the reality is there's, so I just think now's the time

Robert:

to start because LinkedIn is really growing and going to grow even more.

Robert:

So, so if you start producing content and getting known while maybe you

Robert:

don't have access to host rooms, people are going to know you as top of mind

Robert:

when you start to host rooms, because they're going to relate it to your

Robert:

content and want to be in your rooms.

Robert:

Yeah, content is king.

Robert:

I mean, content creation is so key and essential to the success of a business.

Robert:

And I think that a lot of businesses are failing to create content

Robert:

or they're failing to create the right kind of content because

Robert:

they're just putting a post.

Robert:

You know, on Instagram with a photo are maybe even a mini video with

Robert:

content, but it's not the only type of content you should be creating.

Robert:

I also believe that business owners and thought leaders and, companies

Robert:

and executives and influencers, I think everybody should be creating content

Robert:

in the form of articles and blogs.

Robert:

And the reason that they should be doing that is because it's really good for.

Robert:

Search engine optimization, SEO, which means that you get

Robert:

to rank on page one of Google.

Robert:

So if you can write your articles strategically to get them to rank,

Robert:

that's really, really powerful.

Robert:

And from what I've heard, Robert would LinkedIn the articles on LinkedIn.

Robert:

They really are positioned to land on page one of Google organic.

Robert:

And, you know, I don't know if you've heard a lot about that, but if you

Robert:

can speak to that and also speak to the fact of, you've created article.

Robert:

And I also want to highlight the fact that every platform that people use,

Robert:

whether it's Instagram or LinkedIn or Facebook, I think that a lot

Robert:

of the platforms will reward you for utilizing all of the features.

Robert:

And I think that when they do have.

Robert:

Test in the future.

Robert:

They usually roll them out to people that are obviously more active on the

Robert:

platforms, rather than not active.

Robert:

For example, Robert got chosen because he is very active on LinkedIn and

Robert:

that's part of the reason why he got picked, because if he wasn't

Robert:

active, they don't really feel like he would make a good beta tester.

Robert:

And because they know that they're watching everything behind the

Robert:

scenes and they have analytics.

Robert:

So they know that every time a new feature comes out okay.

Robert:

That Robert's using that feature.

Robert:

Right.

Robert:

So they're more likely to say, we want Robert to beta test this because

Robert:

they know that whenever they roll out something new, he's not just going

Robert:

to use it one time and that's it.

Robert:

He's going to be an active, engaged participant.

Robert:

In the game of being a content creator and being a content creator also means

Robert:

being consistent and staying consistent.

Robert:

Consistency is key when it comes to creating content.

Robert:

But give us a quick overview of the newsletters

Robert:

So let's talk a little bit more about that because I know that our audience

Robert:

may not know about that feature as well,

Robert:

and I'd love for them to leave this episode and start embracing LinkedIn.

Robert:

Yeah.

Robert:

So you've raised a really good point about the newsletter.

Robert:

So what's really good about the newsletter.

Robert:

Again, you need to have you create a moat.

Robert:

, Um,

Robert:

if you don't know how to do that, go to your profile.

Robert:

And then under the featured section, there'll just be a

Robert:

button that says create a mode.

Robert:

You should just be able to push that to turn that on.

Robert:

Okay.

Robert:

With the newsletter.

Robert:

What's good about it.

Robert:

You can get into your followers and connections in boxes.

Robert:

Imagine you have, even if you only have 200 followers or you have 2000

Robert:

followers or you have 2000 connections, whatever it might be once you, if

Robert:

they subscribe to your newsletter, once you send it out on LinkedIn.

Robert:

You're gonna be able to get onto that inboxes every week or every

Robert:

month that you release a news.

Robert:

My tip would be, do not just try and start a newsletter straight away and release

Robert:

it because people are probably going to decline it unless the newsletter is so

Robert:

thought provoking people want to read from people they know, like, and trust to

Robert:

start producing content, get known, get the community, and then announce you're

Robert:

going to be releasing your newsletter.

Robert:

And then more likely people are going to subscribe to it because at the moment

Robert:

there's been a mass kind of onboarding of newsletters, newsletters, newsletters.

Robert:

So to stand out, you need to give people a reason to why they're going to want

Robert:

to read your, your newsletter, but yet super, super believe in terms of,

Robert:

, utilizing that feature because you can get into inboxes, which is pretty cool.

Robert:

Nice.

Robert:

Yeah.

Robert:

Getting into an inbox.

Robert:

I mean, that's gold and gold and gold.

Robert:

That is golden.

Robert:

So the newsletter, Robert, you said something about that,

Robert:

that they may decline it.

Robert:

What did you mean.

Robert:

So when you decide to, set up a newsletter, then you can

Robert:

share that with your connections.

Robert:

And so there's the option for them to subscribe.

Robert:

They have to subscribe to it for then for it to hit their inbox.

Robert:

But some of them may not choose to subscribe to it if it's not.

Robert:

If of interest to them, or if you don't, they don't really know you.

Robert:

So a biggest tip would be if you start producing content or communicating

Robert:

and contributing and speaking to your audience, , they're more likely to

Robert:

probably once sign up to your newsletter.

Robert:

Cause they already know you.

Robert:

They like you.

Robert:

They like the sound of your content.

Robert:

So they're going to want to want to have more so you could definitely

Robert:

try for right from the start and get on there and start a newsletter.

Robert:

But I would just say warm up the audience first and you're more likely to get a

Robert:

higher conversion rate of a subject.

Robert:

Absolutely.

Robert:

I agree with you.

Robert:

That makes sense.

Robert:

And when you think about it, you know, you should be producing

Robert:

content on an ongoing basis.

Robert:

What type of content in your opinion does well on LinkedIn, Robert, and also what

Robert:

type of content do you personally enjoy?

Robert:

Yeah, I think content that does well, , there's

Robert:

sort of the 20, 20, 60 rules.

Robert:

So 20%, , personal about you.

Robert:

Storytelling, 20% selling your products and services, but in a cute way.

Robert:

And then 60% value just value to the community.

Robert:

, you know, offering thought leadership.

Robert:

So through myself, it would be my podcasting episodes, having guests on

Robert:

sharing insights, industry news trends.

Robert:

Updates what's going on.

Robert:

And then, Hey, by the way, it's been a long week.

Robert:

Maybe it's been a good week.

Robert:

Maybe it's bad week.

Robert:

Here's me with my dog going up some lunch and then maybe there's

Robert:

something, , just saying, Hey, we've now got a master class coming up.

Robert:

What we're going to be teaching you X, Y, and Z.

Robert:

So I think if you adapt that process is pretty good.

Robert:

And people like to, you know, video does do well on LinkedIn.

Robert:

, but also they, they lengthen the number of characters now.

Robert:

So some people quite like long form text.

Robert:

So then, you know, the whole post, a point of posting,

Robert:

ideally they sell, make tenders.

Robert:

You want people to hit the, see more button, so you need a good hook.

Robert:

If you've got a good hook line, it's more likely to get people to see more

Robert:

and then read the rest of the post.

Robert:

Push the algorithm.

Robert:

So it'll open up and you should hope to get more views.

Robert:

, so those types of things do well.

Robert:

, infographics do very well as well on the platform, as well

Robert:

as, , audio for audio gram way forms.

Robert:

They also do pretty cool.

Robert:

So it's pretty accepting of all and PDF documents because you

Robert:

can slide, show them across.

Robert:

So again, if it's good content, people will stop and stop.

Dimple:

Okay.

Dimple:

Well, I want to ask you about the audio grams part, because I've heard in general

Dimple:

that audio grams don't really do well.

Dimple:

So I usually don't make many of them because I feel like it would be more

Dimple:

productive to make different posts.

Dimple:

Right.

Dimple:

So when you say that they do well, are you talking about

Dimple:

audio grams from your podcast?

Dimple:

And have you tried using them on platforms like Facebook and Instagram

Dimple:

and do they not work as well?

Dimple:

Or do they work better on, on LinkedIn?

Dimple:

Give us a little bit more insight on that.

Robert:

What are you going to on video or what have you, the key thing

Robert:

is you need the subtitles, right?

Robert:

You need the subtitles on there because most people probably won't have the sound

Robert:

on or they'll be at work or they're just looking, you know, whatever it might be.

Robert:

So you definitely want to make sure that you have, , all the texts on there.

Robert:

And yeah, I've found with our audiograms that we've done very, very well.

Robert:

, and I've also found.

Robert:

Our video content to do very well.

Robert:

I could do one post.

Robert:

That's a still graphic and I can do one post.

Robert:

That's got a video.

Robert:

The one with the video would always do better, but that's not

Robert:

to say it won't change over time.

Robert:

It's just that I know that preferring, cause I think LinkedIn are also going

Robert:

to be moving into short term short form.

Robert:

And I think that also with that desktop version of audio, that's also going to

Robert:

have a video element because there's other platforms like entre that, you

Robert:

know, for, we can immediately get video access straight away, in terms

Robert:

of, from a desktop to be on these social networking audio platforms.

Robert:

Yeah, that's interesting.

Robert:

I was just going to ask you that Robert you've read my mind Robert,

Robert:

do you think they're going to be coming up with short form video content like

Robert:

reels because, you know, we never thought that Facebook would come out

Robert:

with reels and now Facebook has reels and I'm seeing reels all over Facebook.

Robert:

And guess what type of reels?

Robert:

I see, guess what?

Robert:

I see.

Robert:

Robert

Robert:

, Puppies and kittens.

Robert:

And that, yeah, there's, yeah.

Robert:

So I watched one or two reels on faces.

Robert:

And they were puppies and kittens, and it's decided that that's

Robert:

the kind of content I like.

Robert:

So now whenever I go on there, that's what it shows me.

Robert:

And it would be a game changer if they had reels for LinkedIn too.

Robert:

I think that could really blow up.

Robert:

Yeah.

Robert:

And I think what's interesting about the LinkedIn audience.

Robert:

If it works correctly because I agree that video and that humanization, but it's also

Robert:

a chance for the corporates to bring the C-suites in, to really humanize the brand.

Robert:

imagine listening to the CEO of I don't know, Honda, the CEO of these big brands,

Robert:

and then throw, actually come on and show some thought leadership and actually how.

Robert:

They were just a young little boy, girl growing up and how they got

Robert:

to become the CEO of, you know, all of those sort of inspiring stories

Robert:

and storytelling from corporates.

Robert:

Not only is it going to help their personal brands of those individuals, but

Robert:

those business brands are probably going to help attract a lot of, a lot of talent.

Robert:

So I see as a real opportunity.

Robert:

For us to get access to the C-suite the hidden C-suite network,

Robert:

because that's really where they're heading out on LinkedIn.

Robert:

, and so there's a real, real opportunity for all of us to learn

Robert:

network, get access to these people.

Robert:

I think that would be so powerful.

Robert:

And I think that's even going to draw in more of an audience, right.

Robert:

Coming to LinkedIn and utilizing the platform.

Robert:

So one of the trends that I'm seeing with social audio is that.

Robert:

You know, a lot of the people that did not really use LinkedIn before, I'm

Robert:

noticing that they're now gravitating, from clubhouse and also coming over to

Robert:

LinkedIn, to social audio, to these beta rooms that for example, you're hosting

Robert:

even me, like, I guess I'm guilty.

Robert:

Like I didn't really use LinkedIn for many years unless I needed it.

Robert:

Uh, job search or something, but you know, you keep telling me Robert, you're

Robert:

like, oh, dimple, you should use it.

Robert:

And I'm like later, later, Robert, I don't have time.

Robert:

And I guess I have to say Robert you've convinced me a little bit, especially

Robert:

because I am a lover of social audio.

Robert:

And I think that social audio is going to be.

Robert:

You know, the greatest thing ever, as far as like for LinkedIn.

Robert:

And I think, especially during the pandemic at a time when we're

Robert:

not traveling as much as we can, we're not going to conferences

Robert:

as we used to in the past.

Robert:

And even if we were going to conferences like back in the day, I have to say

Robert:

that with social audio, it's really different because you get to meet people.

Robert:

On social audio that you would never meet in real life.

Robert:

And it's really enabled us to build meaningful connections with

Robert:

people from all over the world, because Robert I'm in the United

Robert:

States right now, you're in the UK.

Robert:

We probably would have never met if it wasn't for social audio.

Robert:

And then we have friends like Shereen she's in Canada.

Robert:

Then we have other friends that are in Australia.

Robert:

And I think that's amazing because.

Robert:

We are meeting people worldwide.

Robert:

And even if he went to 25 conferences in one year, I can guarantee that

Robert:

we probably would not have even met.

Robert:

And I think that's really the beauty of it.

Robert:

And for people that are coming in now to social audio, what would you say to

Robert:

someone who's a little bit hesitant?

Robert:

Because here's what I'm thinking.

Robert:

I'm thinking that a lot of people on LinkedIn.

Robert:

Because the majority of them are not necessarily on clubhouse.

Robert:

Right.

Robert:

I think they're more corporate people.

Robert:

They're at work all day.

Robert:

They don't have time to be sitting on social audio because

Robert:

they're at an office environment.

Robert:

They're in meetings, they're around other people and they're not working from home.

Robert:

But I think what would be interesting is that Robert, once LinkedIn audio

Robert:

opens up to more of the public

Robert:

it's going to be interesting to see what content creators from LinkedIn exclusively

Robert:

are stepping up to be creators in terms of social audio and not exclusively.

Robert:

The people that are on clubhouse and, and wisdom and the other

Robert:

social audio apps that came prior.

Robert:

But I think it'll be interesting to see what, you know, specifically the LinkedIn.

Robert:

User is going to crate.

Robert:

And I think that's going to be really cool because it's going to be revolutionary and

Robert:

we're going to see this whole new plethora of people that are going to be amazing

Robert:

creators that we probably never heard of.

Robert:

But that doesn't mean that they're not amazing.

Robert:

Right.

Robert:

They're so amazing.

Robert:

And I think that's going to be a really cool thing because when people

Robert:

like you and people like me, we can collaborate with even these people.

Robert:

And then we can expand into their network because LinkedIn is all about the network.

Robert:

It's all about that.

Robert:

One degree of separation, the two degrees of separation, it's all

Robert:

about who you're connected to.

Robert:

And I think there's a lot of power in that, and it's not just for

Robert:

finding a job or job connections.

Robert:

And I think that's the confusion.

Robert:

I think that's why people shy away from it.

Robert:

Cause they're like, well, I don't need a job right now, so why should I use it?

Robert:

But I think it's way more than a platform to find a job.

Robert:

Right.

Robert:

So Robert, speak to us a little bit about that.

Robert:

Yeah.

Robert:

It is way more than just, just a job.

Robert:

And again, I would never have thought LinkedIn would have even had a,

Robert:

like, Yeah, you've got to think LinkedIn never had anything like that.

Robert:

It was never designed to be that sort of platform.

Robert:

So it's evolved like most things evolve over time.

Robert:

I mean, we take Amazon as a business and journey where they've got to today.

Robert:

It was nothing like what they first started simply with these platforms.

Robert:

And LinkedIn is very aware, particularly when Microsoft got involved and taken

Robert:

over, they want to be very much in and amongst it, when it comes to

Robert:

not only servicing the professional.

Robert:

Networks, but also being like, yeah, Hey, we can be creators.

Robert:

You know, the corporate world isn't as tough as it used to be.

Robert:

We want to give people the tools to actually create community.

Robert:

And I think LinkedIn is one of the best places to create a community within

Robert:

your niche that you're most effective.

Robert:

In, because of the number of people there, because it's an established

Robert:

platform because there's verified experts and look, there's less about

Robert:

the followers because, you know, ultimately you could have someone who's

Robert:

got only a few hundred followers, but they're a thought leader in their field.

Robert:

Maybe they haven't been on social media before.

Robert:

Maybe they haven't been in social audio, but getting them into the room

Robert:

that hidden creator, if you like, that's never embraced it, but making it

Robert:

friction-free for people to jump on the mic and share their knowledge and wisdom.

Robert:

That's going to be so exciting because people are going to be hungry for

Robert:

that content and really keen to do it.

Robert:

And so I think there's going to prize out a lot of the hidden exceptional talent

Robert:

on LinkedIn, and that's what people are going to be going to the platform

Robert:

for, because they're gonna be wanting, hearing from these other very educated

Robert:

or inspiring stories and these people and how they've got to, where they've got

Robert:

to or how they become an entrepreneur.

Robert:

Got funding for the, whatever.

Robert:

It may be angel investing, VC, how they did it, or how someone actually became

Robert:

the top of the field or how someone's trying to disrupt a marketplace.

Robert:

And maybe why they're going so wrong right now.

Robert:

And people could help them.

Robert:

Who've got experience elsewhere.

Robert:

So yeah, I'm going to be doing a lot of kind of interviews with people around

Robert:

careers and career success and careers failures and how they kind of the

Robert:

mindset and all of that good stuff.

Robert:

Cause that's super, super important.

Robert:

But yeah, I think getting that unhidden talent and getting the dormant

Robert:

user out could be far easier with.

Robert:

You're just reading my mind today.

Robert:

Aren't you?

Robert:

Because I was going to say, Hey, Robert, are you going

Robert:

to interview people on there?

Robert:

And then maybe repurpose it for the pod.

Robert:

Yeah, absolutely.

Robert:

Yeah, and we all know, we know repurposing, because it's hard to

Robert:

leverage social audio right now.

Robert:

So, you know, we all know of platforms like auto.ai, where you can

Robert:

have the whole, audio transcribed.

Robert:

You can then flip that into an article.

Robert:

You can put that into your newsletter.

Robert:

You can take some quotations and put that into a guest, the quotation

Robert:

graphic you can do all sorts with that.

Robert:

You can.

Robert:

An animated infographic and have that go across as multiple things you could do

Robert:

with that source of content to repurpose.

Robert:

So even if you did one LinkedIn audio, our room, you could probably do.

Robert:

Three months of six months of content, like repurpose from that particular

Robert:

discussion, particularly we have keynote speakers that come on and educate and

Robert:

then you can get into their communities.

Robert:

You know, if they've got big followings as well, you can credit them, you can

Robert:

endorse them and then you're gonna be able to hijack those audiences.

Robert:

So there's so many things you can do from a creator perspective to

Robert:

really sort of maximize your time.

Robert:

Yeah, I love that Robert, because it's all about maximizing your

Robert:

time and being very strategic and intentional with your marketing.

Robert:

And I think that if you can take content and you can repurpose it in so many ways,

Robert:

that is very powerful and, you know, personally, I am a huge fan of otter.ai.

Robert:

I had Simon law on my podcast, multiple times, and I will link those episodes

Robert:

in the show notes as well for the audience, but I use otter.ai every day.

Robert:

And I even use it in creative ways where sometimes if a client has a

Robert:

question about something or maybe I'm helping them, make revisions to

Robert:

their book cover and they want to know what revisions that they should.

Robert:

And I think to myself, it's going to take me a long time to type everything up.

Robert:

And I'm just going to record myself, speaking in Otter and send them

Robert:

this audio message with a link that they click on and they can see

Robert:

the text in words, if they want.

Robert:

And they can also listen to the audio.

Robert:

And now I've started to do that a lot.

Robert:

And I think that clients love that as well, because they can relisten to.

Robert:

The explanation, like if I'm explaining how to do something,

Robert:

it makes it super easy for them.

Robert:

So I love that.

Robert:

And talking about repurposing content, let's say that I interviewed

Robert:

someone for my podcasts, right?

Robert:

And I can take that podcast episode.

Robert:

For example, there's one that I was working on and I was able to find

Robert:

like seven amazing clips that I plan on repurposing and using for

Robert:

Instagram reels and for tic talk.

Robert:

And I'm going to take those seven clips or so, and I'm going

Robert:

to turn them into a video then.

Robert:

They can also go on their YouTube channel as well.

Robert:

And I can create one video out of that and I can also create

Robert:

some Instagram carousel posts.

Robert:

I can create some quote cards, all of that.

Robert:

And that's all from 1 45 minute interview.

Robert:

Right.

Robert:

And I think that is so powerful.

Robert:

And it's also being efficient with your time.

Robert:

And I think a lot of people, Robert, you know, because you and I are both podcasts.

Robert:

They have a podcast, but I don't think that they are fully leveraging the power

Robert:

of podcasting because the thing that they fail to do is they don't have a

Robert:

marketing strategy around their podcast.

Robert:

And I think it's really important to have a marketing strategy around

Robert:

social audio around your podcast, around even all of the different social

Robert:

media platforms that you're using.

Robert:

And I think that everything that we do for our business, it has to be intentional.

Robert:

So even when you're doing your rooms, like you're doing it with an intention, right.

Robert:

Yeah.

Robert:

And you bring on amazing guest and you're going to capture

Robert:

that, you're going to record it.

Robert:

You're going to repurpose it.

Robert:

And I think that's very, very intelligent.

Robert:

I think that's the way that everyone should be thinking about,

Robert:

creating content in that way.

Robert:

And as content creators, It is our job to tell people that they should

Robert:

be spending time on social audio, but they should be doing it intentionally

Robert:

because I see a lot of people spending hours and hours and hours, but they're

Robert:

not really building an email list.

Robert:

They're not repurposing any of the content.

Robert:

They're not recording the content for their own purpose.

Robert:

And I think that they're missing out because.

Robert:

There are some rooms.

Robert:

I remember, you know, back in the day, Robert, when you

Robert:

and I had clubhouse, right?

Robert:

When you and I hosted clubhouse rooms together, and back then

Robert:

they didn't have replays.

Robert:

We didn't have otter.ai.

Robert:

Or we didn't know about it maybe, but, you know, and I was just thinking,

Robert:

remember all the rooms that we did with the four Musketeers, right.

Robert:

Imagine if we had recorded.

Robert:

All of those rooms and that content, we would have so much content that we

Robert:

could utilize and repurpose for our marketing and for, different platforms.

Robert:

And that would have been such a good way to repurpose the time

Robert:

investment that we're putting in.

Robert:

So with LinkedIn audio, with the social rooms, I think it's

Robert:

definitely capturing those chemo.

Robert:

Those key quotes and turning them into social media quotes and tagging

Robert:

that person, and then taking that content, putting it on LinkedIn and

Robert:

also sharing it on other platforms.

Robert:

Right.

Robert:

And speaking of that, let's talk a little bit about the rooms that you're

Robert:

going to be creating on LinkedIn audio.

Robert:

How can the audience find out about those rooms

Robert:

this is what I'm going to suggest, and then I'll let you chime in

Robert:

follow Robert on Lincoln.

Robert:

And I'm going to post his LinkedIn in the show notes and also connect with

Robert:

him on Instagram as well, because he's going to be posting links to the LinkedIn

Robert:

audio rooms on his Instagram stories.

Robert:

And from there you can click and you can send the link to your email

Robert:

and that's how you can access the rooms that he's hosting right now.

Robert:

So currently he does a Sunday town hall room.

Robert:

He does Thursday rooms, and I'm going to let Robert talk a little bit more about.

Robert:

Yeah.

Robert:

So one thing, if you connect with me, I am able to invite my connections

Robert:

to the room which I'm doing.

Robert:

So, if you follow and connect with me, then of course, the likelihood is I can

Robert:

be able to send you a direct invitation.

Robert:

The other thing you can do it's uh, there's no, Discoverability per se

Robert:

right now, but you can type into the main search bar because it's still

Robert:

invasive, LinkedIn audio event.

Robert:

And then you would click on the events tab and that would then tell you and

Robert:

show you which audio events we have live, or which ones are coming up.

Robert:

So it's not an, a particular audio right now that need to sort of Callum

Robert:

the feature out and work on that.

Robert:

But that's a way that at least you can add those and you can

Robert:

add them to your calendar and it has the link for you to join.

Robert:

Another feature of, uh, the LinkedIn audio is, does the pre live room.

Robert:

So if you just want it to get into the room 20 minutes early, or 10 minutes

Robert:

early, just see you there, you can jump in the room and then you're there.

Robert:

So you don't need to worry about just sort of having to go on live.

Robert:

And then as soon as the room starts, you will automatically

Robert:

get put into the, room.

Robert:

Any last thoughts?

Robert:

Robert on LinkedIn social audio?

Robert:

I think LinkedIn social audio is here to stay.

Robert:

I think a lot of platforms that have tested this.

Robert:

We'll not be around.

Robert:

And so I would encourage people if you're serious about networking

Robert:

your career meeting, right.

Robert:

And like-minded individuals and getting onto a platform

Robert:

that has changed significantly.

Robert:

And I think has a very exciting journey ahead.

Robert:

And one that is hopefully going to be pro collaboration.

Robert:

Then LinkedIn is one to, to, to check out.

Robert:

And I think there's a real drive for supporting.

Robert:

Creators.

Robert:

So I would just strongly urge you to give it a go and what's

Robert:

the worst that can happen.

Robert:

Yeah, absolutely.

Robert:

Just go out and do it and try it.

Robert:

And I think the first step is trying social media.

Robert:

It's about.

Robert:

Being in the audience and watching and observing and learning from

Robert:

other people that are the hosts and the ones that are running the rooms.

Robert:

And I think from doing that, you can gain a lot of knowledge just by being in

Robert:

the space, by watching and observing and even utilizing the different features

Robert:

and the buttons that are available on different social audio platforms.

Robert:

Like, knowing how to raise your hand and knowing.

Robert:

You know, LinkedIn, for example has emojis, which is a really

Robert:

cool feature that I love.

Robert:

And you can go test those out.

Robert:

And I think emojis are really nice because you know, people

Robert:

can react to what you're saying.

Robert:

So it gives you that confirmation that you're on the right track.

Robert:

And if you resonate with them, You know, it makes you feel good that they

Robert:

are giving you a thumbs up or they're giving you a hard, because that means

Robert:

that they really liked what you shared.

Robert:

So I do think that's a cool feature.

Robert:

But Robert, are there any new roll-ups that you're allowed to

Robert:

tell us about that LinkedIn might be making in the next couple of weeks in

Robert:

terms of new features or functions?

Robert:

I think one of the main ones that they're working on is the co-hosts.

Robert:

So on platforms such as like clubhouse, you can have, , host and a moderators

Robert:

that can help control the room.

Robert:

I think it's a lot of work for just one individual.

Robert:

So I think they're going to be working on cohost.

Robert:

I think they're definitely going to be working on a replace function.

Robert:

We can obviously repurpose that content.

Robert:

They're going to be working on general discoverability

Robert:

and the scheduling of rooms.

Robert:

So it doesn't affect people's algorithms as they post content, because as you

Robert:

currently have to schedule event, that means you then have to do a post.

Robert:

And most people who are familiar with LinkedIn, they don't like spamming.

Robert:

So they don't like your posting more than once a day.

Robert:

And once you do those LinkedIn events, it doesn't give you the.

Robert:

Perhaps a good video or good story or a good graphic would give you.

Robert:

So I think they're on the immediate roadmap and things that we've

Robert:

definitely been championing.

Robert:

, they're looking at kind of fixing some of the general glitches and just

Robert:

being able to switch between audio and desktop really, really easy.

Robert:

, so mobile and desktop easily.

Robert:

So yeah, I think that definitely working on it.

Robert:

, I think the 20 sick they've got some really exciting announcements, so, uh,

Robert:

Love it.

Robert:

This has been so amazing.

Robert:

Robert, I had so much fun talking to you about LinkedIn social audio rooms.

Robert:

And of course, , I love being in your rooms and we're going to be collaborating

Robert:

on some rooms together as well,

Robert:

so make sure that you guys are following me and Robert, on all of her social media

Robert:

handles that we're going to be putting in the show notes for you, Robert, it was

Robert:

such a pleasure to have you back on my podcast, you know, for the third time.

Robert:

And if you guys have not had a chance to check out Robert's show.

Robert:

Legally speaking podcasts, make sure you check it out because

Robert:

he's got the top rated podcast.

Robert:

It used to be.

Robert:

And the top two and a half percent, and I believe it's actually climbed even higher.

Robert:

So it's in the top one and a half percent rated podcasts globally.

Robert:

That goes to scribe, go check it out.

Robert:

And also don't forget to subscribe to the mesmerizing marketing podcast as well.

Robert:

So every time there's a new episode, you will be the first to know.

Robert:

This was so much fun and such a pleasure to have you back on my show.

Robert:

It's always a pleasure coming on your shows then pour,

Robert:

like you're such a kind person.

Robert:

I love what you're doing for your community.

Robert:

So yeah.

Robert:

I'm so, so excited.

Robert:

, and yeah, let's see where LinkedIn audio goes and looking forward to

Robert:

doing some runs with you on there too.

Robert:

Yeah, absolutely.

Robert:

Thank you so much, Robert.

Robert:

We'll see you later.

Dimple:

Thank you for listening to the mesmerizing marketing podcast.

Dimple:

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Dimple:

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Dimple:

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Dimple:

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Dimple:

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Dimple:

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Dimple:

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Dimple:

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Dimple:

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