Have you ever done research for a potential client or partner by scouring their TikTok? Welp, that’s exactly what I did for today’s guest, Steve Cadigan.

In this episode, Steve gives us a sample of the skills he teaches viewers on TikTok, from his 25+ years of experience working with clients from Google and Salesforce to The Royal Bank of Scotland and the BBC.

TikTok and The Future of Work + Play

Believe it or not, TikTok is quickly becoming a search engine that Native Digitals trust at the level of Google! And Steve is killing it on this platform!

After asking Steve (who’s a Native Analog) what the impetus was for adopting TikTok, he stated, he shared an incredible project where he’s working with students at Georgetown University, and this was his way to reach into the Native Digital world.

If you’re NOT a Gen Z’r, take note! Steve’s got over 120k followers on TikTok and he’s using it to reach audiences of all types.

Accustomed to apps was challenging, given how the algorithm was ever changing. But it was a pleasant surprise to see people interacting with his posts.

He went ahead to talk about how his TikTok videos broadened his reach to the point that people he knew from LinkedIn would approach him for jobs to speak at conferences, simply based on his video content.

STEVE ON SALARY NEGOTIATION SKILLS.

Ready to dive into some of what Steve teaches in 30-second videos? Let’s do it:

"My dad had given me this advice a long time ago. In his journey as an educator he said that, if you ever find yourself in a position of negotiation, when they make you an offer, just look them in the eye and just be silent for 10 seconds, don't say anything, don't give any facial expressions, just look at them and most of the time, their real discomfort with silence will cause them to be uncomfortable with their own offer, if they’re low-balling you." - Steve Cadigan.

There you go! You probably learned more in that 30-second clip than some people’s 20-min TEDx talks. That’s the power of TikTok.

Words he has lived by throughout his career. A proven strategy that doesn’t feel powerful but is.

STEVE ON LEARNING AND DEVELOPMENT STRATEGIES THAT RESONATE WITH GEN Z

“Gen Z’rs are not looking for job security; they’re looking for knowledge security. They'd stay with you if they believe you're adding value to them, and not because it's just a job.” - Steve Cadigan.

Steve has witnessed that leadership development in the workplace space has been tanking over the last couple of years. Companies no longer care about the vitality of their organization. They focus more on quick fixes. Hence, they don't see the benefit in investing in their learning and leadership development long term.

But the future of work is, in fact, the future of learning as the world is ever evolving.

As the recent author of WorkQuake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working, Steve breaks down for us key parts of his book that every leader must know.

Order Steve’s Book, Workquake

And much more.

About Steve:

Steve Cadigan is a highly sought-after talent advisor to executives and organizations globally. His clients include Google, Salesforce, The Royal Bank of Scotland, and the BBC. Top Venture Capitalist and Consulting firms, such as Andreesen Horowitz, Sequoia, and McKinsey regularly retain Steve for his insights. Steve speaks at conferences and major universities around the world including Harvard and Stanford. Throughout his career the teams, cultures, and organizations he has led have been recognized as exceptional, "world-class" performers by the Wall Street Journal and Fortune magazine. Steve worked as an HR executive for over twenty-five years at a wide range of companies and industries. His HR career was capped by serving as the first CHRO for LinkedIn. His work in helping shape the culture at LinkedIn is considered the gold-standard for how to create winning cultures today. Today Steve lives in California with his family. He holds an undergraduate degree from Wesleyan University a master's degree from the University of San Francisco.

Website

Tiktok

LinkedIn

His book "Workquake" can be found on Amazon.com or GoodReads.