If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand. 

Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audience’s eyes.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• What are brand archetypes: 01:36
• The 12 brand archetypes: 05:25
• Finding the archetype that fits your brand: 09:57
• Implementing your archetype: 12:32
• Wrap-up: 13:58

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