While there are more than 2 million podcasts currently out there, one of podcasting’s dirty little secrets is just how many have podfaded. But is that really a bad thing and if so, who should be responsible for cleaning up all the podfaded podcasts?
On this episode of the Q’d Up Podcast on Podcast, Matthew Stevens and John Luckenbaugh are joined by Mark Asquith, the CEO of Captivate, a podcast hosting company. Mark lays out amazing insight into why dead shows aren’t really the issue and why it would be difficult for hosting providers to sort it out. He also takes us through some of the newest features of Captivate 2.0 and why he doesn’t do free hosting.
Show highlights:
Introduction
Captivate 2.0: Feature list (1:28)
Captivate just released their newest version of their platform. Matt and Mark break down the biggest changes coming to the platform, including their omni-search and custom short links.
Captivate 2.0: Why build a new platform (2:11)
Mark explains the reasoning behind building a revamped version of their Captivate podcast hosting platform. He says it was a challenge to be better and to help podcasters get to monetization as quickly as possible.
Podfaded podcasts (15:03)
Out of all the podcast hosting platforms out there, Captivate has one of the largest percentage of still-active shows. Mark explains why he believes so many podcasts podfade and what should be considered a “dead show”
The responsibility of hosting providers (20:42)
As the CEO of a podcast hosting company, Mark provides some insight into whether hosting platforms should be curating the podfaded shows from their platform or if players like Apple and Spotify should be responsible.
Why does Captivate not have more podfaded podcasts? (22:59)
Roughly 60% of podcasts hosted on Captivate are still alive, which is second among top hosting providers. Matt and John wonder what sets Captivate apart.
Links:
Q’d Up - Website
Q’d Up - Instagram
John - Email
John - LinkedIn
Matt - Twitter
Mark Asquith - Twitter
Captivate - Website
