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13. How to Create a Program That Sells Itself
Episode 1318th October 2021 • On Your Terms • Sam Vander Wielen
00:00:00 00:36:55

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I’ve experienced both success and failure when it comes to starting a business. I’m not ashamed to admit it because knowing what works and what doesn’t puts me in a powerful position to give advice on what differentiates the two. For me, one of the things I focused on in a different way that helped lead to my business’s success was the product. I have eight ways you can create a product that’s going to become your bread and butter for years to come.

In this episode, you'll hear… 

  • 04:39 - Why you should keep your product offerings focused
  • 07:12 - How you can show up differently than others in your niche
  • 10:03 - Making sure your product works for your customers
  • 20:25 - Offering ONLY what your customer needs
  • 23:38 - Pricing your product effectively
  • 26:51 - How to build your product to scale over time
  • 28:50 - Beta-testing your product
  • 34:36 - Selling your full-price product



  • Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
  • Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.



  • Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
  • SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

On Your Terms is a production of Crate Media.