Imagine, for a moment, what goes into launching a new business. Think about it. All the excitement, stress, time, details, ideas, and millions of other unknown hurdles that can’t be planned for or strategized about. And when you think about all that, who would you turn to for help?

Does your sibling spring to mind?

For Mather Wiswall and Ruby George, the sibling founders of the United Grid League, that’s exactly what happened.

I had chance speak with Mather and Ruby about the UGL and the rapidly growing sport of Grid. We go into the twists and turns involved with running your own sports league, what keeps them up at night, and what gets them most excited about where the sport is headed.

And yes, we go into what it’s like to run a business with a sibling, and what they’ve learned about each other (and themselves) along the way.

ABOUT THIS PODCAST

The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports.

Website: adcpartners.com/podcast

Instagram: adc_partners_podcast

Threads: adc_partners_podcast

Youtube: @adcpartners

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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