Artwork for podcast Make More Money without Selling Your Soul
Vivacity in Midlife: Building a Soul-Led Business as a Mother with Ekaterina Ward
Episode 15812th December 2025 • Make More Money without Selling Your Soul • Polly Lavarello
00:00:00 00:39:53

Share Episode

Shownotes

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. 

Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. 

For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all. 

We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder. 

She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.

Highlights:

(01:46) Ekaterina’s journey from education to corporate life to soul led business

(05:45) The leap from traditional careers to entrepreneurship

(08:50) Why motherhood and business are both catalysts for soul growth

(14:25) What legacy means at midlife and why it now feels urgent

(18:54) Reconnecting with identity and purpose as life shifts

(26:24) Navigating midlife, hormones and the magic or mayhem within

Connect with Ekaterina:

Website 

Instagram 

"Download Ekaterina’s free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."

Sign up page : https://ekaterinaward.com/midlife-mayhem-and-magic


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

(FREE) THE PROFITABLE PRACTITIONER'S GUIDE

This podcast is proudly produced by Wavemakers Audio

Follow

Links

Chapters

Video

More from YouTube