Today I speak with Toby Daniels, Chief Innovation Officer at Adweek, and the founder of Social Media Week. Working at the intersection of technology, media and marketing for over two decades, Toby is a thought leader in media, marketing and technology, and has been featured in mainstream and trade media, including articles on CNN.com, The New York Times, The Next Web, Huffington Post, AdWeek, PSFK and Fast Company. Having served as the co-founder and former CEO of Crowdcentric Media, a global media and events company, Toby is an advisor to a number of companies, and speaks regularly at conferences and has given talks at PdF Latin America in Chile, Social Media Brazil, The Co-Creation Conference in Phoenix, and SXSW. Recorded on 4th February 2021.