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096: David Wood | Overcoming the Shiny Object Syndrome
Episode 963rd May 2021 • The Success Finder Podcast • Brandon Straza
00:00:00 00:46:16

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David Wood is the Founder of Focus.CEO. He built the world’s largest coaching business with 150,000 followers and was ranked #1 on google for “life coaching” out of 23 million results. He is the author of Get Paid for Who You Are, and has taught laser focus to leaders at Facebook, Square, Warner Bros, Salesforce, as well as Colorado Prison Inmates. David has appeared on CNN Headline News, Forbes and has done over 120+ podcast interviews.

In this episode, David talks about why you should get rid of the “IF ONLY” mentality, how you should leverage your time to feel like a superhero, and then double your time over the next 12 months. We then talk about how to get rid of the Shiny Object Syndrome through the (worker/CEO0 inside your inner traffic control system. Check it out!

[00:01 – 02:38] Opening Segment

  • I introduce our guest, David Wood
  • I briefly talk about the great values that await you in this episode
  • Connect with our guest. See links below.

[02:39 – 16:53] David’s learning journey and Masterminds

  • How his learning changed from his early years vs today
  • Getting rid of the “IF ONLY” mentality
  • Having multiple coaches to help you develop and grow in every aspect of your life
  • Leveraging your time
  • How masterminds helped David in resetting and getting himself unstuck

[16:54 – 34:41] Self-Education and David’s reality

  • The parallels of self-education and standard education moving forward
  • Opportunities with David’s coaching program
  • Looking at making your life better
  • Success stories from people who joined his mastermind/group/event
  • Getting rid of the Shiny object syndrome

[34:42 – 46:16] Creating Success

  • A key ingredient/attribute to being successful
  • Success is feeling happy
  • Exciting things in store for David in the next 12 months
  • Tips/Tactics Actionable Items
  • Focus exercises
  • Book sprints on your calendar
  • Final Thoughts

Tweetable Quotes:

“The best time to plant a tree was 20 years ago. But the second-best time is Today.” - David Wood

“For me, success is feeling happy.” - David Wood

“If you’re choosing your goals for 2021, don’t start with what you want to achieve, start with how you want to feel.” - David Wood

“If you care about progressing in your career, you want your business to make more money, you want to leverage your time so you can take more time off, then we’ve got to get some outside input, a bit of discipline, and a bit of focus.” - David Wood

Resources Mentioned:

Connect with David on Facebook and visit 

Check out David’s Gift Basket at 

Be one of the first adopters of The Success Finder when it releases! Email me at

You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.