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How to decide if social media is essential to your marketing – MAF170
Episode 17010th May 2018 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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How to decide if social media is essential to your marketing – MAF170

Do you really need to use social media as part of your marketing? Is social media essential? essential? This week it's just me and the mic.

Welcome to episode 170 of the Marketing and Finance Podcast.

I talk about

  • What we can learn from Wetherspoons pulling out of social media
  • Why you should have a strategy in place before you dive into the tactics of social media
  • How to put together a simple marketing strategy
  • How to avoid the compliance pitfalls of social media in a regulated industry

Links and Show Notes.

Please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.