As Jason pointed out, the value of entities goes beyond helping Google categorise your content. Ulrika Viberg from Unikorn explains how they can be the key to getting your brand noticed.

Ulrika says: “Utilise entities – not only for content creation, as we have been doing for quite some time, but also for brand optimization.

You can make your brand properly stand out in the search results by optimizing the entities around the brand.”

Read the full transcript of Ulrika's interview at https://majestic.com/seo-in-2025/ulrika-viberg