This might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business.
What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy.
Now, don’t get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you wouldn’t try to sign write your own car, print your own business cards or sew your own staff uniforms, allocating a percentage of your marketing budget each year to professional video content is a must.
However, for so many businesses there is so much untapped VALUE to be gained by embracing DIY video content across an organisation.
And I feel this trend is only going to continue...
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email firstname.lastname@example.org