The principal theme of this podcast episode centers on the imperative of prioritizing personal authenticity in the marketing sphere, particularly through the medium of webinars. I elucidate that individuals must learn to sell themselves, rather than merely the products or services they offer, as people inherently prefer to connect with other people over impersonal presentations. By adopting a narrative approach that emphasizes personal experiences and relatable challenges, we can establish a profound connection with our audience, thereby enhancing engagement and fostering brand loyalty. Furthermore, I advocate for transparency in sharing one's failures and limitations, as such candor cultivates trust and credibility among prospective clients. Ultimately, we emphasize the necessity for a tailored follow-up strategy that personalizes interactions post-webinar, ensuring that attendees feel valued and appreciated.

The podcast delves into the essential philosophy underpinning effective marketing strategies, particularly emphasizing the necessity of prioritizing the individual over the product. The discourse begins with an earnest inquiry into the audience's experiences with webinars that lack genuine engagement, drawing a clear distinction between mere informational delivery and authentic connection. I elucidate the critical importance of positioning oneself as the focal point of any sales endeavor, advocating for a paradigm shift in how webinars are traditionally conducted. Instead of leading with product-centric slides, I advocate for a narrative that begins with personal storytelling, thus fostering relatability and emotional resonance with the audience. This approach not only enhances audience connection but also significantly augments conversion potential, as individuals are more inclined to engage with those they perceive as genuine and trustworthy.

Throughout the session, I articulate three pivotal strategies designed to cultivate this personal connection. The first entails commencing the presentation with one's personal journey, thereby establishing a foundation of authenticity and relatability. This shift from a product-centric approach to a story-driven narrative is underscored by the assertion that shared experiences resonate more profoundly with attendees, fostering a sense of community and understanding. Secondly, I emphasize the necessity of transparency, suggesting that by openly discussing past mistakes or limitations, one can enhance credibility and build trust. This counterintuitive strategy positions the speaker as an imperfect expert, thereby making them more approachable and relatable. Finally, I advocate for personalized follow-up communications post-webinar, which are tailored to specific audience segments, ensuring that attendees feel valued and recognized beyond the initial presentation. By implementing these strategies, we can transform the webinar experience into a more engaging and human-centric endeavor, ultimately driving greater success in our marketing efforts.

Takeaways:

• The primary focus of marketing should be on showcasing one's unique story rather than solely emphasizing the product being sold.
• Authenticity in webinars is achieved by sharing personal experiences that resonate with the audience's struggles and challenges.
• Building trust through transparency allows presenters to connect deeply with their audience by admitting past mistakes and limitations.
• Creating personalized follow-up sequences post-webinar enhances the attendee experience and fosters a sense of value and connection.
• Webinars should reflect the presenter's unique personality and strengths, ensuring that delivery aligns with one's natural communication style.
• Establishing a genuine connection in the first three minutes of a webinar is crucial for engaging the audience effectively.

This is Market YOU First.

It's time to learn to sell what you bring to the table, not what you're selling.

This is Market YOU First.

This is your host, Wes Wyatt.

Hey everybody, this is Wes Wyatt and this is the Market YOU First podcast.

Quick question, have you ever attended a webinar where the presenter seemed more interested

in their fancy slides than connecting with you?

Well, that's exactly what we're going to try to avoid today.

I'm going to show you how to create a webinar funnel that puts you at the center because

people buy from people, not from slide decks.

And that is exactly what Market YOU First is all about.

So why does this matter?

Listen, webinars remain one of the most effective conversion tools that are out there.

Okay.

And they're available to all entrepreneurs and side hustlers and just everybody in general.

But here's the problem.

Most people structure their webinars to sell products, not themselves.

When you focus only on what you're selling, you become replaceable.

Anyone can sell that product or service, but no one can sell you like you can.

Your unique perspective, experience and personality are your true competitive advantage.

So by creating a webinar funnel that showcases who you are first, you're going to build deeper

connections with your audience, experience potential higher conversion rates, and also

develop brand loyalty that last way after the webinar ends.

So here is three key takeaways that are going to help you at this.

Number one, you want to start with your story, not your slides.

Don't begin your webinar with an agenda or feature list.

Start with your personal journey related to the problem that you solve.

Now, I want to make sure that I point this out very, very specific because a lot of people

will start a webinar and they'll go through and they'll talk about all the people that

they've met, the vacations that they've been on, the, you know, expensive car house or,

you know, a personal jet, you know, that they're leaning on or getting into.

But the thing that you need to know is that that does not show authenticity.

What authenticity shows is or when it shows through, I should say, is when you can tell

them a problem that you experienced that they're experiencing right now and how you solved

it. OK, that is going to be a thousand times more impressive to somebody than standing

in front of a person that you, you know, are showing as a friend.

But you just hopped in and got a selfie with.

OK, so when you share a specific moment that you faced, that is the same challenge that

your audience is experiencing, they are going to resonate with you and you want to keep

it under three minutes.

Focus on emotions and then end with how you discovered the solution that you're now

sharing. And this immediately is going to position you as relatable and authentic.

All right. Number two, build trust through transparency.

If you during your webinar openly share one mistake that you made or a limitation that

you overcome, you are immediately going to, again, be right in that wheelhouse for

people. So you might say something like, when I first started, I wasted two thousand

dollars on the wrong software because I didn't know what I'm going to show you today.

This counterintuitive approach actually increases your credibility because it shows

honesty and experience.

Remember this, people trust imperfect experts more than those who claim perfection.

And third, create personal follow up sequences.

So after your webinar, don't just send generic by now emails, OK?

Instead, record a 60 second personal video addressing specific questions that come up

during the webinar, send different videos to different segments of your audience based

on their engagement level.

And just know that this simple step is going to separate you from the lion's share of

webinar hosts and make attendees feel personally valued because I have to give you a

spoiler alert. OK, and that is and by the way, I want to start this off by telling you

I've done it. And most people have a lot of these webinars appear, quote unquote, live,

but they're recorded. OK, you're going to hear them addressing people and talking to

people and commenting on things.

But the truth of the matter is most this webinar software is actually running in the

background somewhere while this person is off doing something completely different.

And if we're being 100 percent honest, this is something that you do want to be able to

do yourself. But it's important to have a place where you can say something to the

effect of if you have any questions, go and put this keyword in or send an email to

this address or go and use our chat feature or whatever the case may be, and then

answer in real time like you would if you were actually there running the webinar.

So I just wanted to let you know that that's something that I think is going to be

absolutely crucial is having that second thing that just kind of adds a little chef's

kiss, if you will.

You know, so anyway, how do you market your first and make this personal?

OK, your webinar funnel should reflect your unique personality and strengths.

So if you're naturally funny, incorporate humor throughout it.

If you're research oriented, share original data that others don't have.

If storytelling is your strength, structure your entire presentation as a narrative

journey. The key is authenticity.

Don't try to be Tony Robbins if it's not you.

You know, you probably can't slap your hands that hard anyway.

OK, your webinar delivery should match exactly how you naturally communicate.

This consistency builds trust because what attendees experience in the webinar is

exactly what they'll get when working with you directly.

So here's your call to action.

I want you to go through and review your current webinar presentation and identify

three places where you can replace product talk with personal stories or examples.

OK, if you don't have a webinar yet, that's great.

You don't have any bad habits, so you can start off fresh with this.

Draft your opening three minutes focused entirely on your personal connection to

the problem that you are solving and do this before you create a single slide or

outline the features of what you're selling.

And hopefully that's going to help you out.

And if you have found any help in any of the stuff that I've shared today, don't

forget to like, share, comment and subscribe.

And after listening to the podcast, do me a favor, go to weswyatt.com, scroll

down to where you can enter in your name and your email address and get on those

insider emails.

I'll get you all the tips, tricks and nuggets that I find.

If you have questions, go to the bottom right of weswyatt.com.

Look for that little thought bubble.

That is my chat feature.

I don't monitor that live, but I'll get back to you very promptly.

And last but not least, go to weswyatt.com/disclaimer for all

the important context regarding this and all podcasts, posts and info I provide.

And thank you for tuning in for another episode of the Market You First podcast.

Until we talk next time, have a DYNAMITE day.

You've been listening to the Market You First podcast.

You are the most important thing you can sell.

We hope you've gotten some useful and practical information from the show.

Make sure to like, rate and review the show.

And we'll be back soon, but to find the show notes and everything about the

Market You First podcast, visit MarketYouFirst.com on behalf of your

host, Wes Wyatt and the whole Market You First team, have a DYNAMITE day.