In this episode I talk to Ines Gaston who recently joined the community. She’s a trained psychologist in the early stage of her building her coaching business. When I first talked to Ines she was struggling to understand how to reach new customers.

She has a need to share her gifts and experience which she knows that can help many people. But given she’s not able to clearly define a target audience she’s finding it overwhelming trying to decide what her next step should be.

There are so many ways to reach people and they all have their own different contexts. She feels pulled in so many different directions by different types of advice and she just wishes there was someone who could just show her the way.

If you find yourself in a similar position then I recommend you have a listen.

I also recommend listening to two earlier podcasts with Ben Johnson and Alan Wick on pricing and How much should people pay me for what I do? respectively.