In our newest episode of Strange Coordinates, hosts Topher Burns and Robert Balog chart the 25-year trajectory of Salesforce through the lens of two dramatically different San Francisco protests. They unpack how Marc Benioff built a $40B+ enterprise giant by pioneering modern SaaS and seat-based pricing, the influence of Hawaiian culture on corporate America, and the existential threat AI poses to the seat-count business model.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions