Your host, Craig Andrews, speaks to client acquisition specialist and Principal of Smooth Selling Forever, Craig Lowder. Craig shares that his specialty is helping his clients find their target audience.

At Smooth Selling Forever, their team design and deploy the sales infrastructure needed for significant, predictable, and sustainable revenue growth. Knowing your target audience is just as important as knowing who you don't work well with, Craig explains. He shares that it's important that when identifying the ideal customer profile, you know who a prospective client is - and who isn't.

Craig and his team work primarily with businesses that are in need of a strategic sales leader to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution.

To learn more about Craig Lowder's work, go to https://smoothsellingforever.com/.

Connect with Craig Lowder on LinkedIn at https://www.linkedin.com/in/craiglowder/.

Check out Craig's book on Amazon at https://www.amazon.com/Smooth-Selling-Forever-Predictable-Sustainable/dp/1941870546/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.

Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.