Shownotes
Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal.
Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.
They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution.
With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw-dropping, crowd-pleasing piece of storytelling. Okay, that might be overdoing it slightly, but you can definitely make your case studies more effective, compelling, and long-lasting with a repurposing mindset.
Whether you’re sitting on a stack of old case studies or you’ve never written one before, I can show you how to energize them and make them go further with content repurposing.
Find out about:
- What a case study is – and what its purpose should be
- How learning from literature can make your case studies more compelling
- The reasons case studies can be ineffective
- How to produce better quality case studies that are fit for repurposing
- Five ideas for how you can repurpose your case studies
Important Links & Mentions:
To listen to this podcast episode and read the blog post, click here.
