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Healthy Perspectives Podcast - Patients & Purpose 27th January 2021
Exploring the Health Side of TikTok
00:00:00 00:31:45

Exploring the Health Side of TikTok

TikTok’s rise in popularity and the increasing amount of healthcare content may indicate it’s time for pharma marketers to engage with the platform. Listen in as Jynette DeMarco, Associate Director of Digital Strategy at Patients & Purpose, explains this social phenomenon and how brands can tap into the TikTok culture.