This is the companion audio for this week's Dear Solo Coach Letter.

I answer one question each week in the letter. If you'd like to receive the letters, you can subscribe at: theeleveatedmind.com/letters

If you read one, hit reply and ask me a question, I keep these anonymous, and will answer your question in a future letter.

Link I mention: https://bingeablebusiness.com/

As I think on this question further,

you know, and all the conversations that I've had and that I do have with coaches

as well as just people building other kinds of businesses,

I'm reminded of perceptions and how perceptions

or perhaps we should call it temporary beliefs influence our behavior.

So let me let me put this into real words because

I you know, those are my inner thinkings and they tend to not be

~ so ~ straightforward.

You assume that writing content,

perhaps, is a laborious thing.

Like it's gonna take hours and days and even that feels

awful, right? Like who wants to do that?

So you don't do it.

And every time you think about it,

the lore around the work, it just grows bigger and bigger and bigger.

It's impossible, you tell yourself.

It's for those people who have big teams,

you tell yourself. Or if I use AI,

it will just become junk and therefore be pointless and nobody will read it.

And yeah, you know. And the real thing that's going on here is.

Trust in your own competence. And some of you may scoff at me when

you know having heard that, but but just bear with me here.

Belief that you can do it

and even more find a way to make it simple.

Do you do you believe that in everything that you do in your business?

Believe that you can do it,

and even more so you can.

Find a simple way. I believe that anything

is possible, even in your business.

Anything is possible. If you want content creation to be simple,

take very little time and be super effective.

Done. You can figure this out.

I remember a couple of months ago,

I had to we have

one of the extra bedroom that we have in our house.

~ the closet in there, which was one of the bigger closets that we had,

ironically, had been had become the throw everything in closet.

You know you know what that is,

because you have one too. But we were repurposing this bedroom.

So I needed to clean out that closet.

It and I'd known this for months.

I'd known this for months, but do you think I did it?

No, of course I didn't do it. Because I'd been avoiding it and feeling like

it was going to be a huge mess,

and it would take me days.

And I that's one thing that I will always avoid,

is something that I perceive to be super meticulous.

And so of course I'd put it off and I'd let that belief build until

I wanted to just set fire to it rather than go through everything inside.

That seemed like the easier route.

But regardless, you know,

it was a Saturday. I was like the the next day some of the work on the room

was to begin. ~ so s it had to be done and I went in there and I

I opened the closet door and I grabbed one box.

And then I grabbed the next and the next.

And an hour later it was done.

One hour. All of that mental stress over

one hour of my weekend. This is what I'm talking about.

Perceptions and how much they influence our behavior.

So whether it's just you or you and AI,

you can create the content that you need to grow your business and you

can learn to repurpose one piece and in doing so create

a much simpler system that takes a very small piece of your week rather than

the current system, which is not really a system,

it's you stressing over it, avoiding it,

putting it off, creating these gaps and and

inconsistencies and yeah,

there you have it. Like the mess,

right? The mess. The mess is really in the perception and not the actual doing.

Like my closet clean out project.

So you can do this and you can actually feel good about it too.

You might even enjoy it. Who knows?

I just had s ~ a ~ a woman message me to say that

she actually enjoyed creating

A piece of content that ~ I had helped her understand how to create rather than

the stress that it used to cause her.

And you know, this is very timely too,

like this whole question of content creation,

because I built this thing, I'm always building these things,

right? But I built this thing called the binge the bingeable,

let me get the word out right,

the bingeable business recipe.

And the reason I did it was because

I had been hearing from and it's not even just hearing,

'cause I've done this. I've been in this place where you're all over

the place trying to create content and it's stressing you out,

it's too much work, and you know that there has to be a better way.

And so one of the things that I've learned in all of my marketing work is,

of course, you know, certain platforms are for certain audiences,

and certain platforms are also in regards to you

For certain the certain kinds of work that you prefer internationally better at,

whether it's writing, whether it's video,

whether it's audio, whatever that is.

And so this recipe creator essentially l asks you eight questions

and it looks at that to say, who are you as a person?

Who are your people? Where do they naturally gravitate?

And based on all of that, here are the two platforms.

If you only had two.

These would be the very best ones for you and why.

So if you would like

to it it doesn't cost anything.

Again, I build these things to give you insight and just help make your work easier.

So it's at bingeablebusiness.com.

I'll put a link down in these notes as well,

but give it a try and tell me what you think of it.

I think it's actually super helpful.

And ~ don't worry about the content piece so much.

You can figure it out, and I'll help you any way that I can.

Much love.