Shownotes
Summary:
Elena Valentine helps organizations capture more of the humanity of their workplaces through stories that matter. She runs a company with her co-founder Abby Cheesman that seeks to help companies sell their job opportunities. But they're not using standard things like bulleted requirements, responsibilities, and about us sections.
They bring workplaces to life through the power of film and stories.
This episode we talk about the art and science of the humanity of sales. A philosophy that's guided her human approach to sales as a business owner and in the films she makes. We go over what questions you can ask to get people to build deeper connections with you. Finally, we discuss how you can grow stronger relationships with your internal teams.
Key Takeaways by Time!
- 9:41 - Elena's Why of starting Skillscout. Changing the narrative of work through film
- 10:47 - Capturing the humanity of work through stories that matter. Film just happens to be the medium
- 23:40 - We're a special kind of spice. Why understanding why finding the right business is key in sales not winning all the business. Winning the right business is.
- 25:11 - What makes your heart sing?
- 27:25 - How to get people to advocate not just for your product but for you.
- 36:29 - Being good story listeners
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