With AI tools flooding the market, many wonder if creating online programs rooted in expertise is still relevant. In this episode, Tara explains why AI in online programs can enhance your process but can’t replace the value of human expertise. Tara highlights that the fastest path to real customer results is led by expert insight, not automation alone.

What You’ll Learn:

• How to leverage AI in online programs without losing the personal touch
• The difference between AI-driven content and expert-led experiences
• How to craft transformational programs that guide customers beyond what AI alone can do

Resources & Links:

• Build an expert-led, infinitely scalable online business: TaraLBryan.com
• Connect with Tara Bryan on LinkedIn

Subscribe & Review:

If this episode resonates with you, subscribe and leave a review! Your feedback helps us reach more entrepreneurs ready to build scalable, expert-driven online businesses.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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is based on your ability to deliver

a consistent experience and guide

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them on the fastest path to results.

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This podcast will give you practical,

real life tips that you can use today to

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build your online experiences podcast.

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The Get Results and Create Raving Fans.

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Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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If you're looking to uncover

your Million Dollar Framework,

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package it and use it to scale.

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You're in the right place.

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Let's dive in.

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Hey everybody.

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Welcome to today's episode of the podcast.

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I am thrilled that you're here.

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In this episode, I wanna talk

about AI and creating content.

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So yesterday I had two conversations

specifically around how AI is either

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going to take over or not take over all

of the expertise that people have as

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they're creating online experiences,

programs, courses, memberships, whatever

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it is that you, that you wanna call it.

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So just break down these two conversations

because if these are conversations

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that my clients are having on a

regular basis, or the questions that

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they're asking themselves, you may be

asking yourself this question as well.

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So the first conversation was with

a client and she said well, you

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know, everyone can just create a

course or a program using AI now.

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And so she's trying to create something

that's a little bit different, that's

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a bigger experience, which I'm going to

talk more about that in a minute, but

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I thought it was such an interesting

comment because I truly believe that AI

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is not going to replace you as the expert.

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It's not going to replace your

intellectual property or your expertise.

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It's just going to help elevate it.

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And I'm going to share with you why

in just a minute, but I want to just

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also comment on the second conversation

I had, which is that someone had

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watched a webinar or something where

someone's like, oh, you can create your

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entire online course in, you know, 30

minutes using AI and get it all done

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and put it out there and it's great.

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And again, same concept a little bit

of a different lens, but same concept.

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And so I want to talk about that today

because, again, you may be thinking

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about, well, why would I bother creating

something based on my expertise if

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somebody can just create, create it in in

using AI and get it done in a half hour?

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And here's the deal, is there's a

difference between creating content and

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creating an experience that people can

get the fastest path from their problem

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to the result that they're looking for.

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That is a completely different

use case then how much content

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can you pump out and have it be

something that people can consume?

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So a couple different things.

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One is, we are in an attention economy,

which means that it's harder and

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harder to get people's attention.

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People aren't gonna just go

out and consume a bunch of

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topics, a bunch of content.

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It, you know, there, there's

just enough of that information

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out there kind of in the world.

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So someone who is just like, I'm just

going to put in a topic in AI and have

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it shoot out, you know, like all of the

parts and pieces, may create something as

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like an on demand course or whatever else.

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But all that does is just lower

the quality of everybody's.

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Programs, right?

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It's not actually gonna serve

anyone because even if it's solving

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somebody's problem, they're not

creating an experience around that

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content or that information to make it

something that's valuable for people.

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So the difference between just like.

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You know, content that's pumped out

from AI and content that's around

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your expertise is you're able to guide

somebody through the fastest path from

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their challenge to the result, right?

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You're able to help them go over

hurdles and obstacles and all of

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kind of the mindset challenges that

they're having as they're creating.

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You know, kind of as they're going through

the experience of solving that problem,

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that is a completely different use case.

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That is something that AI cannot do.

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Right, is to be the

person who can guide them.

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As an expert, you know

the ins and the outs.

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You know what people are, you know,

will have an easy time doing versus what

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they'll have a difficult time doing.

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And that, that is not something that can

happen just by throwing a topic into AI.

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And so the shift that's happened in the

industry because of AI is fabulous because

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what it does is it makes experts like

you and I actually elevate our expertise.

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All we have to do is make sure that we're,

we're, we have our authority framework,

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our authority strategy set, so that

people know that we are the ones that

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can help them actually navigate through

all of the pitfalls, and hurdles, and

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obstacles that they're going to have as

they go through the learning journey,

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to go from their problem, to the result.

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And and so often I'm working with

people, and they have something

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that's sort of knit together

with a bunch of different topics.

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or a, you know, informational pieces

here and there and everywhere.

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And that's where, the beauty of

what's happening in the industry

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is so fabulous, because it's like

yuck, nobody wants more information.

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Nobody wants just a bunch of random

topics knit together, which is

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what AI is really good at doing.

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They want an experience that helps

them go from where they are today to

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where they want to go and be able to

have a personalized experience, to be

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able to have somebody guide them, to

have the proven path that gets them

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where they want to go faster than them

trying to go out, figure it out on

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their own or follow a bunch of topics,

hoping that they can get to a result.

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So when you create an experience around

the path that goes from point A to

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point B, that is when you as the expert

thrive in building an online business

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or building any kind of business where

you're helping somebody get a result.

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It's a completely different type

of experience than an on demand AI

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generated bunch of topics knit together.

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So what I want to make sure that you

hear me say is it's not that on demand

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courses or programs are bad, right?

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It's just, can you create an experience

around them based on your expertise

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that guides somebody in the fastest

way possible from point A to point B?

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You can create that on demand, you

can create that as a cohort style,

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you can create that however you want

to create that and however you want

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to deliver it at scale, while still

creating a really valuable experience.

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And you can still use AI.

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You can use AI to help you articulate

how to package it in a way that is

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succinct for other people to consume.

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And so you're using AI as a tool,

not as a replacement for your

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brain and for your expertise.

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So I thought this was a valuable

topic today because, again,

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I've heard it multiple times.

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Well, I don't need to worry about

creating anything because AI to take

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over and My expertise doesn't matter.

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Or the way that I create

something doesn't matter.

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Because everyone's just creating

these random AI generated courses

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and more power to those people.

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I'm gonna tell you, they're not creating

a, a scalable and sustainable business.

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They're just throwing a bunch

of information at people, and

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that's not what people want.

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And so if they buy that thing, great,

they're not gonna stay because that person

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is not gonna serve them because they're

just, all they're doing is basically

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just putting content, like free content

that somebody can knit together out on

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YouTube or out on the Google, right,

and putting it into their platform.

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And as far as I'm concerned, that

just degrades their expertise.

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And so use AI as a tool, have it help

you to articulate and frame and and

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sort of simplify what's happening

up in your brain, but don't discount

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your expertise and don't discount the

fact that you have the ability to help

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somebody get to where they're going

because you have a proven framework.

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You have a proven authority strategy

that allows you to be able to help people

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better than anyone else can, even AI.

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So, think about creating an experience,

think about how you can leverage AI, but

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don't worry about the people who are going

to create an entire, you know program or

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business or course or whatever it is, just

by throwing it into AI and then a half

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hour later they've got something built.

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Don't worry about those people.

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Those people are the ones that

have customers who don't stay,

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who don't ascend, and they're not

creating a sustainable business.

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They're just creating a bunch

of random things that they're

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getting a one time sale from.

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And so remember that.

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As you go out and become the authority

in your industry, That is what's driving

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people to you and that is what's going to

make you successful is by, by packaging

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your expertise in a way that creates an

experience that gets somebody that result

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when they go from point A to point B.

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That's what they're showing up

for, that's what they're going to

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stay for, and that's how you're

going to build a scalable business.

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So hopefully this serves you And when

you hear those comments, just come back

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to this podcast and, and really just

listen, like, this is the purpose of AI.

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It's, it's not just to create

a bunch of crap, right?

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We've been in that place

over and over and over again.

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It's happened with social media.

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It's happened with just general content

on on blogs and, and whatever else.

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And so, so don't make the mistake

that what's happening inside of your

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business is going to be replaced by by

crappy you know, AI generated programs.

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So, again, use it as a tool, not as a

replacement, and don't worry about those

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people who are because they are not

going to build that sustainable business.

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Alright, there you go.

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If you love this episode, please share it.

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Please give us a rating.

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Thanks And if you're watching on

YouTube, hit that subscribe button.

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Alright, until next time, enjoy your week.