What’s the first thing that you think about when you hear the phrase “life insurance?” Especially in regards to the standard American Retirement Life Insurance company.

Most people think of death. Why? 

Because that’s what we think life insurance is about! 

When you get a corporate job, life insurance is commonly offered as a benefit. This is because the life insurance that comes along with a corporate job is only about your death. The lump sum paid out to a beneficiary is a benefit—for them, not for you. But when you insure your own life as an income-producing asset, much as you protect your other assets like your home or your car against loss, life insurance becomes an asset. 

That life insurance is a death-related benefit is just one more of the myths and misconceptions that so many people live by, and that make it so much harder to get their financial lives in order than it ought to be. I am going to talk about life insurance in the context of life. I want to dispel the myth and finally wake people up to the realities of our financial industry so that they can take advantage of this knowledge for themselves.

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