Part 2

Sir Martin Sorrell known for his strategic acumen and adaptability, disrupted the traditional advertising model by embracing technology and integrating creative content with data analytics. He foresaw the importance of digital advertising and invested heavily in digital capabilities, positioning WPP as a leader in the digital marketing landscape.

In 2018 founded S4 Capital, a disruptive advertising and marketing services company. S4 Capital combines the power of creative thinking, data-driven insights, and technological innovation to help businesses navigate the challenges of the digital age and achieve growth in an ever-evolving market.

Sir Martin Sorrell's contributions to the advertising industry have earned him widespread recognition and accolades. In 2000, he was knighted by Queen Elizabeth II for his services to the advertising industry.

In part two we discuss

00:00 IP2: What motivated Sir Martin to found S4 Capital after WPP

00:00 IP3:  Building a culture of innovation and adaptability

00:00 Outro: What is exciting Sir Martin about the next 12 months