In this episode, I’m talking openly about one of the early business decisions that quietly delayed my growth...investing too early, before clarity, cash flow, and structure were in place.

This isn’t an episode about blaming mentors or saying “don’t invest in your business.” It’s about timing, stage-awareness, and the opportunity cost that rarely gets discussed when we’re encouraged to “go all in.”

I share what led me to invest nearly $40,000 into close-proximity, one-to-one mentorship at a stage when I hadn’t yet defined my niche, offers, or business model, and how that decision didn’t just impact my finances, but shaped my decision-making for years afterwards.

We talk about the hidden cost of early investments: limited flexibility, pressure to make things work, missed opportunities to experiment, and how being financially locked into one path can quietly cap growth.

This episode is a reflective conversation about learning to invest from where your business actually is and not from where you hope it will be someday.

If you’re early in your business, feeling pressure to make big investments, or wondering why growth feels heavier than it should, this episode will help you think differently about timing, capacity, and what truly supports sustainable growth.

—

About the Host

Asmita Jason helps coaches and online business owners build sustainable businesses through clarity, systems, and long-term thinking.

👉 Explore Everything that Asmita Does here: https://www.asmitajason.com/EVERYTHING