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Why Your Profit is Really Struggling with Stas Sukhinin (stage 4) - Ep. 342
Episode 3424th November 2025 • The Start, Scale & Succeed Podcast • Scott Ritzheimer
00:00:00 00:21:22

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In this pecuniary episode, Stas Sukhinin, Founder of Sorso, shares how to master financial oversight and boost profitability at scale. If you struggle with unclear financials and profit leaks, you won't want to miss it.

You will discover:

- How to regularly review financials to spot issues early

- What proactive CFO insights can transform your strategy

- Why hiring a fractional CFO prevents costly mistakes

This episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Stas Sukhinin has over 19 years of experience in the financial sector, where he played a key role in developing and launching mezzanine loan products that helped shape the Eastern European market. At just 29 years old, he became a senior partner at one of the region’s largest mezzanine loan providers, leading a team of 20 finance professionals and managing a $450 million loan portfolio. Today, Stas works as a Fractional CFO for business owners generating at least $3 million in annual revenue, helping them unlock greater value and profitability from their companies.

Want to learn more about Stas Sukhinin's work at Sorso? Check out his website at https://thesorso.com/

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Transcripts

Stas Sukhinin:

The biggest secret, especially in the very

Stas Sukhinin:

beginning, like, you need to go, like, as a business owner, you

Stas Sukhinin:

need to, unfortunately, you need to review, like, your

Stas Sukhinin:

financials. You need to be on top of the financials. I think

Stas Sukhinin:

it's a big secret. And I think, like, very few people actually

Stas Sukhinin:

even, like accountants, like, they don't really, kind of,

Stas Sukhinin:

like, tell this, right? Like, they don't really explicitly

Stas Sukhinin:

say, like, oh, you need to review, and you need to go,

Stas Sukhinin:

like, you know, like, sound like, and business owners, like,

Stas Sukhinin:

like, they don't log in into the QuickBooks for, like, I don't

Stas Sukhinin:

know, like, six months, right? Like, I think, like, the biggest

Stas Sukhinin:

secret, you need to be on top of the financials.

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