Your corporate identity is about so much more than just your logo and brand colours. Your identity or brand is the essence of your business that distinguishes your organisation or product from your competitors, in the eyes of your customers.

Sipros Giannos is the Design Director of DesignLab, the business he started to answer a marketplace need for a more flexible, targeted and collaborative approach to design. His focus is to deliver creativity that visually connects your business with your clients.

In today's episode of Be The Drop, Spiros tells us why consistency is key for corporate and brand identity,  we talk about how brand perception extends right through to customer service and he shares his top tips to help you improve your visual branding and corporate identity.

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