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In this episode of Funds and Founders, we sit down with Becca, co-founder and COO of Workweek, a rapidly growing B2B media company. Becca shares her journey from customer success roles to building a multi-million dollar media business. Learn how Becca:
- Transitioned from The Hustle to co-founding Workweek
- Built a portfolio of niche B2B media brands
- Leverages the "knowledge expert paradox" to create valuable content
- Manages remote teams and builds company culture
- Balances work and personal life as a founder
Whether you're an aspiring entrepreneur or looking to scale your media business, Becca's insights on content creation, audience building, and business growth are not to be missed!
Timestamps:
0:00 - Introduction and Becca's background
1:06 - The start of Becca's entrepreneurial journey
2:19 - Transitioning from employee to founder mindset
4:09 - Building a strong co-founder relationship
5:51 - Managing conflicts and decision-making as co-founders
8:28 - From idea to launch: The birth of Workweek
12:02 - The "knowledge expert paradox" in B2B media
14:51 - Building and scaling niche B2B media brands
18:42 - Strategies for content creation and distribution
22:34 - The importance of authenticity in content
26:44 - Team building and remote work culture
31:35 - Insights on newsletter growth and audience building
37:35 - The role of personal branding for founders
41:26 - Balancing work and personal life as an entrepreneur
45:54 - Tech stack and tools for running a media business
50:51 - Resources for aspiring entrepreneurs
56:38 - Exciting developments and future plans for Workweek
59:30 - Closing thoughts and how to connect with Becca
#MediaStartup #ContentCreation #B2BMarketing #Entrepreneurship #WorkweekMedia #podcast #startup #founder
