On today’s episode we speak with Brandon Perna, founder of That's Good Sports, a hilarious YouTube sports show.
Brandon is a success story in taking a niche local audience, Denver Broncos football fans, and scaling it to a national following of 288 thousand people on YouTube. He relies mostly on Google Ads, but has spun off an ancillary products business to diversity revenue, and takes direct sponsorships.
His website sells opportunistic t-shirts and he even has a white label coffee brand (which by the way is really good). He also has a partnership with Manscaped.
Listen now as Brandon walks us through his creative process of building the daily show for football, the unending doubt of having a content based business, and the volume of work required to sustain creativity by providing a unique take on a crowded content market that is sports. On to the interview.
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Guest Social Media Links:
Coffee Company : (https://benchwarmerbrew.com/)
That's Good Sports Podcast (https://thats-good-sports-podcast.simplecast.com/)
Youtube Channels & Podcasts Mentioned
Odd Man Sports by The Game Day
Links mentation In this Interview:
Adobe Premiere: (http://www.adobe.com/premiere )
Adobe After Effects: (https://www.adobe.com/aftereffects)
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This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com.
Copyright CBWG Media Group LLC.
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